Laura Fitton

Laura Fitton was one of the first marketers to discover the value of Twitter for businesses and society. She founded Twitter app store oneforty.com and sold it to HubSpot. She’s now Inbound Marketing Evangelist for Hubspot.

Articles & Books From Laura Fitton

Article / Updated 03-28-2017
Not every Twitter account is written. Quite a few really useful Twitter accounts are automated bots (short for robots) that publish Tweets that have never touched human hands. At first, this sounds kind of awful, but there are some great reasons for doing this. Want to be among the very first to know when there is earthquake activity near San Francisco, California?
Step by Step / Updated 03-27-2016
With many web services, signing up is the easiest part of an otherwise-complicated process. With Twitter, using the site is just as easy as signing up. To sign up for a Twitter account, follow these steps:Use your web browser to navigate to the Twitter website.Twitter website.">The Twitter splash screen appears.
Cheat Sheet / Updated 03-27-2016
Using Twitter is fun and surprisingly easy. It doesn’t matter where you access Twitter, — on Twitter.com, or on a desktop or mobile app on your smartphone. You can quickly navigate the Twitterverse with just a few commands. Even Twitter etiquette is straightforward and simple. Before you know it, you’ll be sending Tweets and following on Twitter like an expert.
Article / Updated 03-26-2016
Hashtags have become part of the core culture of Twitter for many avid users. Basically, hashtags are a way to delineate a keyword that people can use to organize discussions about specific topics and events. Originally, the website Hashtags automatically tracked and displayed these hashtags. But Twitter occasionally turns off the portion of its API that the Hashtags site uses, so you can’t always search it reliably.
Article / Updated 03-26-2016
Twitter is a very receptive environment for forging connections with new friends and contacts, so amassing a list of followers is relatively simple. Typically, you gain followers in the natural course of using Twitter, but here are a few guidelines to follow: Be real. Being genuine goes a long way, and you’re likely to gain followers without even trying.
Article / Updated 03-26-2016
One way many people use Twitter is to spread news or breaking stories. If you hope to be part of this movement, you can use these tools to prepare for your Twitter-inspired citizen-journalist moment: A mobile phone that has a camera and/or video camera: Most cellphones have at least the former these days. And make sure that you have a cellular data plan so you can send your photos.
Article / Updated 03-26-2016
If you have a solid network of Twitter friends, someone can likely answer your question. Have you ever had a seemingly simple question that you can’t answer with Google and that has bothered you for days and days? People tend to know a variety of things, or have unknown talents and knowledge bases, so go ahead and ask!
Article / Updated 03-26-2016
At its best, Twitter can do an incredible job as a support system for your support system. That is, by keeping you connected in real time with the people in your support system, you are better able to rely on them when you have a request for help or want to give back in appreciation. Many users instinctively turn to their Twitter network when they need to commiserate over a loss by their favorite sports team, when they get a promotion or a new job, when they lose a loved one, or when anything else happens that they want to share with a supportive network of people.
Article / Updated 03-26-2016
By default, Twitter sends you an email every time someone follows you. This is a useful starting point for finding people to follow because there’s likely a reason why he followed you in the first place. It may be because he knows you, or it may be because he thinks you’re a good person to follow. No matter what, it’s nice to know when someone’s following you.
Article / Updated 03-26-2016
For the first seven years of Twitter’s existence, users dictated how the social network was used to help the world. After it became a popular channel for disseminating critical information — such as during the 2011 Hurricane Irene or 2012 Hurricane Sandy — Twitter decided to invest in building its own tools. In September 2012, the Twitter team launched “Lifeline” in Japan.