Donna Serdula

LinkedIn is one of the few social networking sites where you can remain quite passive and still experience amazing success. Imagine getting on Facebook or Twitter and doing absolutely nothing — nothing would happen.But on LinkedIn, simply by having an optimized profile infused with your keywords, people find you.

Now that you’ve decided to optimize your LinkedIn profile, let’s make sure you didn’t miss any sections or make any mistakes. Your public LinkedIn profile is your online reputation and digital face to the world. ©Shutterstock/Monkey Business ImagesYour LinkedIn profile must be perfect, as this is how people see and judge you.

LinkedIn search is a little peculiar. When you search by a person’s name in the LinkedIn search bar, it doesn’t matter if the person is in your network or not; his or her profile (provided there is one) appears in search results.But as you know, people don’t always search LinkedIn by name. When typical users search by keyword, the results that appear are from profiles that are in their LinkedIn networks — not the entire LinkedIn user database.

Whether you are working on your LinkedIn profile or just doing some good ol’ fashioned job research, coming up with the right keywords is challenging. The good news is that there are tools designed to assist you in finding the right keywords. Check out the following tools and strategies to find keywords for your LinkedIn profile.

They are almost synonymous: LinkedIn and job search. It’s a shame, really. Often, connotation is what stops a lot of people from joining and interacting on this professional network. When you use LinkedIn for branding, reputation management, thought leadership, and business intelligence, a funny side effect happens.

Your LinkedIn profile is your digital identity. Of all the social media profiles out there, LinkedIn's profile is the most in-depth and provides a comprehensive overview of you as a professional person. When people search your name in a search engine, your LinkedIn profile is often returned high in the search results.

The Organizations section of your LinkedIn profile is the place to record the real-world associations and clubs to which you belong. Listing professional membership organizations on your profile proves you are an integral force within your community and an involved member within your industry.LinkedIn members often add LinkedIn Groups or their volunteer experience to the Organizations section.

The Publications section of LinkedIn is the place for writers to add published work. This section is a great place to spotlight your writing ability and showcase your knowledge.Do not think that this section is only for the books you wrote. If you wrote an article that was published or broadcast in some manner, add it to this section and share it with the readers of your LinkedIn profile.