Personal Branding For Dummies
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Having a vision for your personal brand means imagining your ideal version of how you’ll use your mission. It’s an external process and describes what you see as possible in the world.

A successful vision contains several elements:

  • It’s written down and is in the present tense as if you’ve already accomplished it.

  • It contains strong descriptors to create a vivid picture, making it feel possible to achieve.

  • Your vision is often bigger than what you individually can accomplish but includes the role you’ll take to contribute to the vision. An example of a large vision is to live in a world where everyone has enough food. Chances are, you can’t accomplish that goal on your own, but you can volunteer at the local food bank and give money to a world hunger organization.

  • It’s clear and powerful, and it encourages you to want to accomplish your vision. A well-written vision statement helps you consciously create and move from what currently is to what could be.

Here are some questions to ask yourself to outline your vision:

  • When you think of the best version of yourself, what are you doing for work?

  • What would you do if you weren’t afraid to fail?

  • What would your ideal picture of yourself be doing if you could do exactly what you wanted to?

Consider a specific mission statement and see how it would expand into a vision:

  • Mission: “To bring order from chaos.”

  • Vision: “I work for a biotech company that takes me no more than 30 minutes to get to each day. I manage a department overseeing a cancer drug where we provide the highest level of quality control. I’m contributing to a vital medicine that heals cancer patients and gives people more time on earth with their friends and family. I spend my weekends organizing food at the food bank.”

One of the most powerful reasons to create a vision statement is that it takes you from focusing on your daily tasks and elevates you to a larger place in the world. It provides consideration that your work is in service to a larger purpose and carries you through times of uncertainty.

Just think if everyone wanted to be part of something bigger than themselves — perhaps world hunger would end or everyone would at least see that they’re all connected in the larger world.

About This Article

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Susan Chritton is a Master Personal Brand Strategist, Executive Career Coach, and Master Career Counselor. She guides professionals looking to engage their authentic self in the world through personal branding. Visit her website at

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