Which Kind of Influencer Is Right for Your Customer?
|
Updated:
2024-01-23 18:41:45
|
From The Book:
Are you making the most of potential partnerships with influencers? The distribution of your content by influencers is key to reaching new audiences. Here are different types of influencers you should consider:
| Type | Description | Their role in your promotions |
|---|---|---|
| Friends, family, and work colleagues | This is your customers' inner circle and their social graph on social media platforms. | Your customers trust these people implicitly. Make every effort to speak to your customers' audience through their social networks. |
| Subject experts | These people are the thought leaders. They know their stuff and have a loyal following. | People listen to their recommendations, so try to pick influencers whose expertise compliments yours. They can build trust and gain loyalty for you among your customers |
| Professionals in high positions | These people get their power from the position they hold in industry. | People like to follow those who have real power in their industry, hoping that they will gain status. Choose this type of influencer if you are looking for customers who want their own power and influence. |
| Celebrities | You know these folks. Everyone does. They have a high profile and get lots of media attention. Don't overlook the Internet celebrity who is famous for being famous online. | You get referred by celebrities by forming an alliance with them. People pay attention to those in whom a celebrity shows interest, so don't hesitate to work with them if you are in an industry that values any kind of celebrity, such as fashion. |
