Business Innovation For Dummies
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Business innovation usually isn’t on people’s agendas or weekly calendars, but it’s the most significant thing you can do to make a contribution in your workplace or boost your own career. Ask yourself what you could do today that might improve the way people work, shop, or live, or that could cut costs, solve a problem, or break through a barrier that’s slowing you or your business down.

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Alexander Hiam is the author of more than twenty popular books on business, including Marketing For Dummies and Marketing Kit For Dummies. Formerly a professor at the business school at the University of Massachusetts, Amherst, he has had many Fortune 500 firms and large U.S. government agencies as his clients.

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