The standard deviation measures how concentrated the data are around the mean; the more concentrated, the smaller the standard deviation.
A small standard deviation can be a goal in certain situations where the results are restricted, for example, in product manufacturing and quality control. A particular type of car part that has to be 2 centimeters in diameter to fit properly had better not have a very big standard deviation during the manufacturing process! A big standard deviation in this case would mean that lots of parts end up in the trash because they don’t fit right; either that, or the cars will have major problems down the road.But in situations where you just observe and record data, a large standard deviation isn’t necessarily a bad thing; it just reflects a large amount of variation in the group that is being studied.
For example, if you look at salaries for everyone in a certain company, including everyone from the student intern to the CEO, the standard deviation may be very large. On the other hand, if you narrow the group down by looking only at the student interns, the standard deviation is smaller, because the individuals within this group have salaries that are similar and less variable. The second data set isn’t better, it’s just less variable.
Similar to the mean, outliers affect the standard deviation (after all, the formula for standard deviation includes the mean). Here’s an example: the salaries of the L.A. Lakers in the 2009–2010 season range from the highest, $23,034,375 (Kobe Bryant) down to $959,111 (Didier IlungaMbenga and Josh Powell). Lots of variation, to be sure!
The standard deviation of the salaries for this team turns out to be $6,567,405; it’s almost as large as the average. However, as you may guess, if you remove Kobe Bryant’s salary from the data set, the standard deviation decreases because the remaining salaries are more concentrated around the mean. The standard deviation becomes $4,671,508.
Here are some properties that can help you when interpreting a standard deviation:

The standard deviation can never be a negative number, due to the way it’s calculated and the fact that it measures a distance (distances are never negative numbers).

The smallest possible value for the standard deviation is 0, and that happens only in contrived situations where every single number in the data set is exactly the same (no deviation).

The standard deviation is affected by outliers (extremely low or extremely high numbers in the data set). That’s because the standard deviation is based on the distance from the mean. And remember, the mean is also affected by outliers.

The standard deviation has the same units of measure as the original data. If you're talking about inches, the standard deviation will be in inches.