Sample Broadcast Job Letters
Broadcast job letters are self-marketing letters sent to a large but carefully targeted roster of potential employers. To broadcast your letter, you draw your targets from commercial mailing lists. The list used as the source for broadcast job letter mailings is critical. Be sure to verify that the list is up to date and representative of the specific industry or career field you want to reach.
Most broadcast letters and prospecting letters can be reshaped to use in either category — or adapted to become job ad reply letters.
Following are samples of broadcast job letters:
A teaching professional (Woodmann) expresses her loving perspective on the value of children — attention bait in the field of education. And she makes sure that the reader grasps her serious qualifications, such as certification to teach in her state’s schools by stating those facts in boldface type. This format works to hook the reader with clues to one’s inspirational inner person but sustains interest by trumpeting the candidate’s practical qualifications.Credit: Susan Guarneri, MRW, CERW, CPRW, CPBS, NCCC, DCC — Three Lakes, Wis.
A business executive (Anderson) combines an attractive design, targeted positions, and accomplishment-based text with rousing endorsements from two former employers. What’s not to like about this stand-out marketing letter?Credit: Louise Garver, CPBS, JCTC, CMP, CPRW, CEIP — Broad Brook, Conn.
A sales executive (Borden) getting the word out about his availability shows how to attract attention with bullet points. In this case, the points are framed in a dotted-line rule like a theater marquee. Modern media has conditioned readers to be receptive to bulleted lists.Credit: Susan Guarneri, MRW, CERW, CPRW, CPBS, NCCC, DCC — Three Lakes, Wis.