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Build an Attractive Mom Blog Media Kit

You can create your media kit in any word-processing or presentation software. The best way to post the kit to your blog, though, is to convert it to the Web-friendly PDF format.

You can download a free PDF maker from CutePDF.

You don’t have to be a professional designer to put together a good-looking media kit, but you do want it to look good. Just work with what you have — your head shot, your blog logo, and maybe a few sample photographs that illustrate what your content is about.

You can also borrow graphics from your blog template. Create a simple template that will add a touch of your blog design style to every page in your media kit.

Sommer Poquette from Green and Clean Mom not only has written an awesome self-promotional profile, her media kit is great, too. A sample page is shown here. You can download the entire media kit.

A sample media kit from Green and Clean Mom.
A sample media kit from Green and Clean Mom.

When you write your media kit, write it in the third person, avoiding using the word I. Remember who this kit is for: potential advertisers and brands. They want to know what you can do for them, not what they can do for you.

Be sure to include the following information in your media kits, organized like this:

  • Page one of your media kit — your blog overview: On the first page of your media kit, place your logo, a head shot, your blog name, your blog tag line, and no more than two short paragraphs of content. Make one paragraph about you, one about your blog. Highlight your accomplishments, however small you think they may be! If you also write for any recognizable publications, mention that here.

    If you have already worked with any brands on any kinds of events, reviews, or campaigns, mention those as well. Next, state what your blog is known for and who your target audience is. You want to let people know why they should want to work with you. Just keep it brief — you have only one page to convince them to read further, so make it count.

  • Page two of your media kit — your blog statistics: On the second page of your media kit, give highlights of your blog statistics. Mention monthly unique visitors, page views, and brief demographic information. Give a snapshot of your social media presence, too — Twitter followers, Facebook friends, and Facebook fan-page fans.

    This would be a great place to mention popular posts, how fast your blog is growing, or any press mentions you have received. Make room for a picture here — a popular recipe, your Quantcast traffic graph, anything that gives another visual representation of what your blog is about.

    You can certainly stretch this section out over another page or two if you need the room.

  • Page three of your media kit — your sponsorship and advertising options: This is where you use the specific sponsorship opportunity descriptions shown earlier in this chapter. If you sell advertising, outline your available advertising options.

You may or may not want your media kit to be on your website. Some bloggers want to make it easily available and simply post it on their About page or Press page. Some prefer to be more private and tell people to write and request the media kit.

If you post your media kit on your website, you might not want to include your traffic statistics and rate card for the world to see. So you need to decide how much you want to make public, and how much you want to share only with the people you choose. If you make it public, just remember that anyone can see that information about your blog.

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