Add Affiliate Banner Links to Your Mom Blog - dummies

Add Affiliate Banner Links to Your Mom Blog

By Wendy Piersall, Heather B. Armstrong

Affiliate banner ads generally get a 0.10-percent click through, as compared to a 1–5-percent click through for text links. Using affiliate banners while you’re trying to get paying advertisers is the most appropriate use of these low-performing banners.

For the few times an affiliate banner is appropriate, here’s how to create a banner link in Commission Junction:

  1. From your CJ Publisher Home page, scroll to the bottom of the page and select the merchant you want to link to from the My Advertisers drop-down list, and then click the Go button.

  2. Under the Get Links box on the upper-right of the page, click Banner under the By Type heading.

  3. Choose the banner ad you want to use; base your choice on the size dimensions you need.

    Notice, as shown in the EPC (earnings-per-click) columns, that some banners earn more than others. This isn’t a guarantee that this particular ad will work better than another one on your blog. But if you can’t decide between several ads, go with the one with the highest EPC.

    If you don’t see a banner in the size you need, go ahead and ask the merchant’s affiliate manager to create one for you. As long as it’s a standard ad size, your advertiser will usually be happy to accommodate your request.

  4. Click Get HTML under the Get Links heading in the last column.

  5. Set your link options as shown.


    • If you have multiple websites, use the Web Site drop-down list to select the site that you’re going to place the text link on.

    • Select the Yes check box next to Encrypt Link. Encrypting a link disguises your standard affiliate number in the link URL. This prevents other people from putting their own affiliate numbers in place of yours and stealing your commission.

    • Select the Yes check box next to SetLink to Open in a New Browser Window if you want the link to open in a new window.

    • d.Select the Yes check box beside Hide Tracking Code in Link. Hiding the tracking code displays the final destination URL rather than the unreadable tracking URL, which can be confusing to readers. The tracking URL sends the reader to the right destination; it just does it by first linking through one of CJ’s domain names.

      This doesn’t work in all browsers, so if you test it when you’re done and it doesn’t seem to work, try a different browser to view your page.

    • The SID field is a place you can put your own additional tracking ID into the link. You may want to do this if you want to track more specifically where the final sale came from.

    • Set your Destination URL if you want to change the default page that you’re linking to. Not all links have this option. It won’t be visible if the option isn’t available.

    • Enter an image URL in the Image URL field if you want to use a different image than the one that is offered. Again, not all links have this option. Banner links are fairly well maintained by most merchants —and will automatically change over time to reflect seasonal and store changes. Again, this option won’t be visible if the option isn’t available.

    • Click the Update Link Code button if you’ve made any changes.

  6. Place your cursor in the link code box, click the Highlight Code button, and copy it by pressing Ctrl+C or Command+C.

  7. Place the banner ad in your template or blog post as follows:

    • To place the banner ad in your template, paste the code into the prepared widget or template code.

    • To place the banner in a blog post, make sure you’re viewing the post in HTML mode and not the WYSIWYG mode. Place your cursor where you want the banner link to go, and paste the code into your post.

  8. Test your link by clicking on it and ensuring it directs your browser to the intended page.