When you are evaluating which data analytics solution is right for you, the question will probably arise: What’s the relationship between Adobe Analytics and Google Analytics? As the two main players in the field, it pays to compare Adobe Analytics up against Google Analytics.Countless customers and professionals in the industry ask experts which analytics solution they like best.

Key to making yourself at home in and productive with Adobe Analytics is curating a set of customized segments that you can deploy to zero in on essential elements of site activity. Here, you find some great custom segments that will help you find the data you need with Adobe Analytics.The net section lays out the instructions for creating a custom segment in Adobe Analytics.

The idea behind using any platform to analyze data is to help drive better decision making. Adobe Analytics offers so many different tools to accomplish this goal. Marketing, in particular, is always trying to find ways to identify and target certain market segments. Adobe Analytics provides a custom segment to do exactly that.

One key advantage of analyzing data with Adobe Analytics is to help drive your marketing and advertising strategies. Once you dive into Adobe Analytics, you’ll see how the platform can be used to tie the data from search engines into your marketing efforts.A key advertising channel for all brands occurs on search engines such as Google, Bing, and Yahoo!

Adobe Analytics is a powerful tool for uncovering you audience. As a data analyst, you will inevitably need a considerably detailed view into the channels driving visitors to your site. The marketing channel dimension in Adobe Analytics provides a complete view into each of the categorizes of referrers and ads that drive traffic to your site or app.

You may not know this, but Adobe Analytics users perform data analytics on things beyond their websites. Adobe also captures data on behalf of their customers in mobile apps, tablet apps, and more. Plus, Adobe has built significant flexibility into Adobe Analytics to handle a more digitally connected consumer world that seamlessly switches from voice assistant to phone to laptop.

Where do you go for resources to expand your command of Adobe Analytics? Here, you will find some great resources. Some are official Adobe sites, with real-time updated documentation. Others are more generic resources for data analytics. And at least one of them is in here mainly for those who, to quote Sheryl Crow, “want to have a little fun” with Adobe Analytics.

Adobe Analytics provides a wide assortment of built-in dimensions for you to use. These built-in Adobe dimensions will help you analyze products, device technologies, advertising, content, and more. Unfortunately, it’s never enough. That’s where custom Adobe dimensions comes into play.Analysts are a demanding bunch, so Adobe has created two types of custom dimensions to help you capture even more useful data about the behavior occurring online.

Metric is the quantitative measurement that answers the question “how many” or “how much.” With Adobe Analytics, you can easily access this information. Adobe Analytics offers several ways that you can gather your metrics.In our weather forecast, metrics are all the numbers in the table — the high, the low, the precipitation percentage, and the humidity percentage.