Your Personal Brand and Your Passions
Your interests or passions are things that motivate you to devote energy to them, and you should use them when defining your personal brand. They determine how you want to spend your time. Your interests often develop early in life, but not every interest is supported by a talent or ability, so your level of engagement may depend on your level of skill.
Often people explain that they just “fell into” their work. If that describes you, you may want to ask yourself what you like about your job and, more importantly, why you stay. If you think back to jobs you did in high school or college, you’ll realize that even those jobs were likely ones that you chose to apply for. Shouldn’t your grown-up job also be one of your choosing?
Of course, making a choice based on your interests (and steering clear of your disinterests) requires knowing what they are. You can start by asking yourself these questions:
What do you like about your current job?
What kinds of volunteer work do you enjoy doing?
What hobbies do you spend the most time on?
What are the activities you really don’t enjoy doing?
This table helps you put words to your interest areas. It outlines various categories of work or skills and the types of activities they entail. Circle the specific activities in each line that have the greatest interest to you.
|Researching||Research, observe, investigate, study, perceive, sense,
measure, test, inspect, and examine
|Analyzing||Analyze, compare, extract, correlate, derive, evaluate,
differentiate, and identify
|Interpreting||Interpret, explain, understand, portray, and advise|
|Problem-solving||Solve, troubleshoot, improve, critique, re-direct, redesign,
|Systematizing||Systematize, coordinate, organize, and develop procedures|
|Planning||Plan short-term, plan long-term, forecast, strategize, and set
|Managing||Manage, supervise, control, direct, budget, administer, and
|Leading||Lead, show the way, govern, inspire, motivate, assert, decide,
|Decision-making||Decide, judge, select, decide under pressure, and
|Following through||Persist, persevere, show tenacity, tie up all loose ends, and
bring to closure
|Mentoring||Mentor, teach, coach, counsel constructively, and help others
to grow professionally and personally
|Innovating||Innovate, invent, change, develop, devise, and break with
|Imagining||Imagine, visualize, conceptualize, and fantasize|
|Visioning||Envision the future clearly, ask “what if?” or
“why not?” and then act to find the answer
|Synthesizing||Synthesize, adapt, and bring together with imagination|
|Creating||Create, draw, sketch, sculpt, and perform with originality|
|Counseling||Empathize, understand needs/feelings of others, relate to
issues and concerns of others, comfort, offer kindness, help
others, and be friendly and attentive
|Listening||Listen actively and understand the message others are
|Communicating in writing||Write clearly, concisely, and effectively, spot grammatical
errors, and use editorial ability
|Communicating verbally||Speak clearly, concisely and effectively and use the spoken
word to get results
|Persuading verbally||Persuade, convince, influence, overcome opposition, and
|Negotiating||Mediate, negotiate, intervene, resolve differences, and
|Initiating||Take the initiative, be among the first to do or try, and get
|Changing dynamics||Be flexible, adapt easily to change, be aware, and go with the
|Working on a team||Work well with a team and be a team player|
|Assembling||Assemble, build, prepare, fabricate, rebuild, and fashion|
|Installing||Install, fit, tailor, customize, and test|
|Operating||Operate, run, maintain, fix, and set up|