Knowing Social Media Role Titles and Skills

By Brooks Briz, David Rose

Job titles label and categorize social media roles and responsibilities. Knowing what social media jobs require what skills can help you successfully look for a social media position.

Common social media job titles:

  • Analytics manager

  • Blogger/social media copywriter

  • Brand ambassador

  • Chief marketing officer

  • Community manager

  • Director of public relations and social media

  • Director of marketing and social media

  • Director of communications

  • Director of social media

  • Digital marketing manager

  • Public relations/brand manager

  • Social media specialist

  • Social media strategist

  • Social media consultant

  • Social media marketing manager

The following skills are required for professional social media success:

  • Community management. Oversight of the daily communication exchange within the company and the audience it serves.

  • Design and creativity. Understanding of branding, layout, messaging, and composition.

  • Search engine optimization. Possessing a firm knowledge of keyword analysis and HTML, with at least a minimal understanding of how search engines crawl for information on websites.

  • Communication focused. Altering delivery method to meet the needs of the audience being targeted, while maintaining a consistent message.

  • Presentation skills. Maintaining clear and concise vision, and connecting with the audience while summarizing key points and instilling confidence.

  • Writing ability. Using proper spelling, grammar, verbiage, and communication tools to effectively deliver a message.

  • Trend and technology comfort. Awareness of emerging services, products, and news related to the marketplace. Knowledge of competitive landscape required.

  • Big picture, little picture. Strategic vision in conjunction with tactical planning. Develop short- and long-term plans with defined goals, roles, priorities, and timelines.