Twitter and Your Food Truck Business - dummies

Twitter and Your Food Truck Business

By Richard Myrick

Many food trucks are very active on social media platforms, especially Twitter, where you can witness an incredible amount of dialogue between food trucks and their customers. Twitter is a social community that can help build brand awareness and reinforce your connection to a wide audience.

Not only does it allow you to share basic information like your locations and menus, but it also gives you the ability to engage customers with mentions, replies, and retweets.

Twitter is a free marketing tool that’s easy to learn and takes only a few minutes a day to use. Getting followers can take time, but putting forth the effort is well worthwhile. The best part is that customers love it and build on the conversations you begin and participate in.

Keep tabs on what other food trucks and customers are saying. Their conversations can serve as a great source of ideas and inspiration.

Write a Twitter bio that works

Many food truck owners forget that without a good Twitter biography, being found and followed by people who are interested in what your food truck Twitter feed has to say can be virtually impossible.

Some may argue that writing a 160-character bio is hardly rocket science, and that’s true. For some folks, creating a clear description that’s interesting — and possibly even funny — isn’t an easy task.

Users won’t follow you if they don’t know who you are, and they won’t know who you are if you don’t tell them — clearly and concisely. This is where your Twitter bio enters the picture.

The main point of your Twitter bio is to help others determine whether they want to follow you based on your mutual interests. People like to follow food trucks that

  • Are in their location

  • Serve a cuisine they enjoy or want to try

  • They can learn something from

Now the big question: What should you put in your bio to attract the right audience? To find the answer to that question, consider the following: What defines you? If someone asks you what your mobile food business does, how do you typically reply? Your reply is your bio, in a condensed form. Here are some guidelines to keep in mind:

  • Include keywords. If you want to be found on Twitter search or by the numerous Twitter apps that group people by interest, including relevant keywords in your profile is absolutely imperative. If your goal is to market your food truck locally, you may want to list your location plus your business and cuisine style as part of your Twitter bio.

    A good example of this is “NYC’s go-to food truck for Asian fusion.” As you can see, this message tells anyone reading it that this food truck is in New York City and serves Asian fusion cuisine. Search engines are also likely to find this Twitter profile in searches that utilize the keywords NYC food truck.

  • Add a dash of personality. Your personality is what makes you interesting to others and differentiates your truck from the others in your area. Don’t be afraid to show off your personality in your bio; when done tastefully, it will unquestionably amplify it.

  • Use short phrases. Use phrases rather than complete sentences. This practice saves space while still conveying the same message.

  • Employ symbols.

  • Take advantage of abbreviations. To save additional space, make sure you use abbreviations that the mobile food industry or your local foodie population understands.

You don’t have to use all these suggestions; just stick to the ones that feel comfortable to you. Determine what defines you best and construct your bio, using that information. Think of your food truck bio as a concentrated version of your tweets.

Send fun, informative tweets

People enjoy Twitter because they get a lot of great information packaged in a concise and creative way. The key to using Twitter successfully is to avoid overthinking every post. Be sure to have fun and experiment with new ideas.

Much of the allure associated with food trucks is a result of their creative personalities. They emit a fun aura, from the trucks’ names to their packaging (the paint job) to the attitude they communicate to their followers.

A good rule to follow is to keep it short and sweet. Generally, if you can’t get your point across in 140 characters, you’ll end up running over into multiple tweets, which misses the point of Twitter. Each tweet should be a stand-alone statement.

  • Promotional tweets: Everyone knows that you have a commercial interest and are trying to sell something. Food trucks are always tweeting about their offerings. How you do it is what’s important.

    Be creative when you talk about your products or services and avoid becoming a promotional broken record. Tell people about what you’re doing when you’re parked at a sales location, testing a new menu item, or designing a new T-shirt; talk about what’s happening with local laws regarding the mobile food scene in your area; and so on.

  • General tweets: General discussion can be pretty much whatever you want it to be. Generally, you don’t need to tweet about your everyday functions such as eating, sleeping, or worse. But every rule has exceptions, so if you’re unsure about a topic, test it out for yourself.

  • If you really want to be open with your followers, tell them about yourself: the music you listen to, which local restaurants you like, where you hang out, and what you do when you’re not working in your truck. What common interests are you likely to share with your fans? This type of sharing garners a real sense of kinship with your followers and helps your following grow.