Where to Get Free Music to Score Your Marketing Video - dummies

Where to Get Free Music to Score Your Marketing Video

By Kevin Daum, Bettina Hein, Matt Scott, Andreas Goeldi

Simply using the music in your iTunes folder to score marketing videos would be convenient, but that method would either violate copyright laws or cost a ton of licensing fees. Most popular music does a good job of setting an emotional tone, but it doesn’t quite work when you want to enhance the dialogue or action in a story-based movie.

Good video scoring can effectively manipulate the emotions of viewers to your advantage, which is likely one of your video objectives.

The best, and most affordable, resource for exceptional video scoring is Kevin MacLeod at Incompetech. This one-person orchestra creates and posts music segments lasting between one and three minutes on his site.

  • You can choose from a wide variety of music types, which you can search by several useful categories, including genre and mood.

  • You receive a free license to use Kevin’s music by simply giving him credit at the end of the video.

  • If you can’t give Kevin credit, he’ll happily sell you a $5 license to use existing music.

  • The music is easy to download and attach to your video by using any editing program.

  • The music cuts, blends, and merges easily.

  • The music is well produced and fun, whether it has a comedic, corporate, horror, or classical theme.

If you want custom music, Kevin can compose a custom score for your video for as little as $200 per video minute, depending on the complexity of the project.

Because Kevin’s approach of posting free music helps make simple scoring affordable for video makers and brings him wider exposure and more clients, he believes that more musicians should offer music royalty-free, so he also posts links to other royalty-free music sources on his blog.