The Five Rules of Location-Based Marketing - dummies

The Five Rules of Location-Based Marketing

By Aaron Strout, Mike Schneider, B. J. Emerson

Part of Location-Based Marketing For Dummies Cheat Sheet

Although most users of location-based services use them for fun and entertainment, they like getting value from it as well. When you’re marketing with a location-based service, you’ll find success if you follow these simple rules:

  • Stake your claim to place pages in every system. Don’t be afraid to try more than one.

  • Connect with the people who check in to your location the most. Be they mayors, ambassadors, leaders, duchesses, chiefs, poobahs, or sheriffs.

  • Create valuable offers that apply to everyone. Follow the Ben & Jerry’s Rule of creating an offer that everyone can use.

  • Test, learn, and optimize. Especially while the risk is low and return potential is high.

  • Operationalize, operationalize, operationalize. Make sure all your employees are aware of your offers and how to implement them. There’s nothing worse than having a good offer that customers can’t cash in on.