The Big Players in Location-Based Marketing
Start off exploring these main players in location-based services and then, when you feel comfortable with your marketing strategies, you can branch out to other smaller, niche services.
|Foursquare||With over 10 million members, foursquare is easily the most
popular of all the LBS platforms. The system features check-ins,
tips, badges, and points for accomplishments, a leaderboard, the
most comprehensive specials platform, and a way for users to
explore nearby tips.
|Gowalla||The Gowalla platform is dedicated to exploration and
storytelling. Users check in to places and collect stamps and
virtual items along the way. Users are then given a pin to show
that they completed the trip.
|SCVNGR||SCVNGR lets you set up elaborate scavenger hunts. Aside from
traditional scavenger hunts, it’s ideal for creating a series of
activities that act as a template to show users how to experience
your brand. SCVNGR also has a rewards platform that allows you to
give users incentives to do these tasks.
|Yelp||Yelp helps people find great local businesses like dentists,
hair stylists, and mechanics.
|Facebook Places allows users to share where they are, connect
with friends, and find local deals. Any of Facebook’s 650 million
users can use Facebook Places.