The Big Players in Location-Based Marketing

By Aaron Strout, Mike Schneider, B. J. Emerson

Part of Location-Based Marketing For Dummies Cheat Sheet

Start off exploring these main players in location-based services and then, when you feel comfortable with your marketing strategies, you can branch out to other smaller, niche services.

Foursquare With over 10 million members, foursquare is easily the most
popular of all the LBS platforms. The system features check-ins,
tips, badges, and points for accomplishments, a leaderboard, the
most comprehensive specials platform, and a way for users to
explore nearby tips.
Gowalla The Gowalla platform is dedicated to exploration and
storytelling. Users check in to places and collect stamps and
virtual items along the way. Users are then given a pin to show
that they completed the trip.
SCVNGR SCVNGR lets you set up elaborate scavenger hunts. Aside from
traditional scavenger hunts, it’s ideal for creating a series of
activities that act as a template to show users how to experience
your brand. SCVNGR also has a rewards platform that allows you to
give users incentives to do these tasks.
Yelp Yelp helps people find great local businesses like dentists,
hair stylists, and mechanics.
Facebook
Places
Facebook Places allows users to share where they are, connect
with friends, and find local deals. Any of Facebook’s 650 million
users can use Facebook Places.