Incorporate Animation in Marketing Videos to Save Time and Money

By Kevin Daum, Bettina Hein, Matt Scott, Andreas Goeldi

If you’re eager to post a marketing video and you lack the time, money, or resources to make it happen, you can always take the route of online animation.

Several tech-oriented companies are innovating in desktop animation for those who can’t draw. Most of these products have full production and editing capabilities, allowing you to select and modify characters with action and voice. The two products described in this list are the easiest, cheapest, and best to use:

  • GoAnimate: If you’re a fan of Seth McFarlane-style animation, you’ll love this product. You can try it for free and create great-looking, cartoon-style videos in a few easy steps. Here are some highlights:

    • Its starter version is free.

    • Its characters are either human or animal, in 2D cartoon style.

    • You can type the lines of your dialogue to have the system create computer-generated speech, or record dialogue and use the ultracool lip-synching technology to match the characters’ lip movements.

    • GoAnimate has more-advanced animation products to appeal to serious animators who want to customize their own creations.

  • Xtranormal: You can use this product to create animated 3-D movies, and you can choose characters and locations by using simple drag-and-click technology. Here are some Xtranormal highlights:

    • Pay a low monthly fee, or pay as you go.

    • Make characters either humans or animals in 3-D computer-generated form.

    • Type the lines of your dialogue to have the system create computer-generated speech.

    • Choose different camera angles for editing to minimize the monotony of stationary characters.

Both companies let you easily download finished products to your computer or upload them to social-sharing sites such as YouTube or Facebook. If you’re struggling to choose between the two, check out some amusing, informative, and racy YouTube videos by searching for Go!Animate versus Xtranormal. Some of them have samples of both systems (and are pretty darn funny).