How to Shoot an Interview-style Marketing Video - dummies

How to Shoot an Interview-style Marketing Video

By Kevin Daum, Bettina Hein, Matt Scott, Andreas Goeldi

Shooting an interview is a fairly easy task. In the world of marketing videos, you’ll likely shoot sit-down interviews. Follow these steps to shoot a simple but professional-looking interview:

  1. Set up two chairs.

    One is for the subject, and one is for the interviewer (who may be you). The subject should be seated.

  2. Set up your camera on a tripod.

    Place the tripod to the side of your chair, facing your subject.

  3. Frame the subject.

    Use a medium shot, moving upward from mid-torso or slightly closer.

  4. Light and mic your subject.

  5. Have your subject look at you, not at the camera.

    Looking into a camera lens tends to make a person self-conscious. You can conduct an excellent interview that has a conversational flow by having the subject speak to you. The camera serves to record the conversation you’re having.

A person who is verbose the first time he answers an interview question may want to answer a question a second time, after having the opportunity to find the best wording for his answer. To avoid being heard asking the interview questions, you can edit yourself out, by having the subject repeat your question within the answer, as in this example:

You: “How long have you been the president of Smith Industries?”

The subject: “I have been president of Smith Industries for 40 years.”

Encourage your subject to answer as simply as possible, always including the question within the answer, and you’ll have a professional-looking, easy-to-edit interview that you can replicate with different subjects.