How to Sell on Facebook - dummies

By Shiv Singh, Stephanie Diamond

Most of the people on Facebook aren’t there because they want to buy or find a good bargain, so selling as a social media marketer can be tricky. This mindset shouldn’t discourage you from selling, however. With the right campaign, Facebook can become your community’s equivalent of the supermarket impulse item aisle. Folks aren’t there to buy, but it doesn’t mean they can’t be enticed to do so.

While they may not have been interested in a sale, seeing that you have some products on display couldn’t hurt. Facebook offers the perfect social shopping opportunity because people can socialize, shop, and share. In fact, people are more likely to buy something they see their friends buying.

Facebook has specific rules about what brands can present to their communities, especially when it comes to selling, promoting, and holding contests. If not kept in check, Facebook can become a haven for spammers, so regulations are necessary. It’s a good idea to familiarize yourself with Facebook’s Terms of Use for brands before selling in your Facebook updates.

Facebook requires the use of specific apps for selling and promotion to keep spammers out of the mix and ensure that all opportunities are legitimate. So, while it’s absolutely possible to sell on Facebook, you have to do so the right way.

Here are a couple of apps to help you sell on Facebook:

  • Facebook Store: This feature gives you the opportunity to create a shopping experience on your Timeline. The app appears as a tab and allows you to display merchandise or sell products and services. Your store can have as many items as you like.

  • Facebook Marketplace: This app allows your advertisement to appear in classified advertising format. Because most Facebook users don’t really know about this app, you may find it results in a low level of buying and engagement. However, some brands have found success.

Not all your selling on Facebook has to be via apps and widgets. You can also create action terms and phrases to post on your wall to lead your community to your website. Sharing news about a sale, new merchandise, or a discount is fine, as long as you’re not spamming.