How to Promote Your Marketing Video with Paid Facebook Campaigns

By Kevin Daum, Bettina Hein, Matt Scott, Andreas Goeldi

The power of Facebook lies in not only using your own network of friends and fans but also promoting your marketing videos and other content to their friends and fans. If you sign up as a Facebook advertiser, you can run Facebook ads. It costs money, but it may be a cost-effective way to acquire new customers.

After you’ve created videos that resonate with your target audience on Facebook, you can spread them more widely via ads. Follow these steps to get your videos seen by using ads:

  1. Create a Facebook ad.

  2. Select the destination you want to promote.

    The destination of your Facebook ad can be your website, a specific landing page, or your company’s Facebook Page — depending on where you’ve decided to place the video.

  3. Mention the word video in the title or body text of your ad.

    This step increases your number of click-throughs.

  4. For an image, use an action-oriented thumbnail of your video with a Play button on it.

Choose thumbnails wisely, and avoid using your logo or text in the thumbnail of the video. Facebook users like action-oriented videos, so give them a taste of what they’ll see in the thumbnail.