How to Promote Your Marketing Video with Facebook Sponsored Stories - dummies

How to Promote Your Marketing Video with Facebook Sponsored Stories

By Kevin Daum, Bettina Hein, Matt Scott, Andreas Goeldi

A more organic way to spread the word about your marketing videos is to use Sponsored Stories. Your fans and your fans’ friends can then discover your videos via the Facebook News Feed and the Sponsored Stories column. People enjoy buying from companies that their friends trust.

Sponsored Stories are stories that are eligible to appear in your Facebook News Feed. They show up in the right column of pages on Facebook. The types of stories that can be surfaced include Page likes, Page posts, Page post likes, check-ins, app shares, domain stories, and apps used and games played.


To have your video discovered via Sponsored Stories, follow these steps:

  1. Create a Facebook ad at Facebook Ads.

  2. Select the destination you want to promote.

    The destination should be your company’s Facebook Page.

  3. Select the type of stories you want to promote.

    Under Type, select Sponsored Stories. Under Story Type, choose Page Post Story (if you want your current fans to see the video) or Page Post Like Story (if you want your fans’ friends to see the video).

  4. Select your targeting criteria and budgeting.

    For more information about targeting, visit Facebook Marketing.

  5. Upload your videos to Facebook.

  6. Create page posts including your video.

    The videos show up in your fans’ or their friends’ News Feeds.

Videos are shown only to your fans’ friends as Sponsored Stories if they liked your video in the past seven days. Keep the video content coming if you want to use this paid strategy successfully.