How to Promote Infographics for Your Visual Social Marketing Campaign
Creating a useful infographic is only the first step in promoting it for your visual social marketing campaign. If you don’t promote it, chances are good that no one will ever see it. Even the best infographics usually have a promotion planned, to spread the word initially.
This list describes some of the best ways to promote your infographic:
Write a blog post about it. Most infographics start with a blog post, so the infographic is posted on the blog on the company website. This is then the central place that all the promotional efforts tie back to. You don’t want to share a downloadable version of the infographic — you want the infographic to drive traffic back to your website.
Promote it on your social networks. Start by using your social networks to promote your infographic. Share it on Facebook, Twitter, LinkedIn, Pinterest, and other sites. Infographics also tend to have longer lives on social networks, which means that you can continue to share and promote them beyond the initial launch.
Include it in your e-mail. If you regularly send out an e-mail newsletter, add a link to the blog post in your infographic. Online readers love infographics, and you might be surprised to find that promoting an infographic via e-mail can generate more clicks than other content does.
When sharing your infographic by e-mail, don’t add it as an attachment — just include a link to the blog post or web page where people can view it. From the blog post, they can easily share the infographic on social networks.
Write a press release. If your infographic is particularly interesting or engaging, a press release can draw additional attention to it. Announce the infographic and include a link to the blog post as well as some of the most interesting and relevant data points.
Reach out to bloggers or journalists. Having other people share your infographic can generate more views, awareness, and links to your website. Look for blogs or online news sites in your industry that might be interested in sharing your infographic.
For example, Boot Camp Digital uses a list of bloggers who cover social media and often share infographics. The bloggers are e-mailed every time there is a new infographic, and many of them promote the infographic on their sites.
Promote it on your website. Depending on your website’s design, you can promote the infographic directly on your home page or on other heavily trafficked pages of your website, to drive your existing website visitors to your infographic and inspire them to view and share it.
Promote it with ads. Some of the most effective social media campaigns include advertising as an element. Depending on your marketing budget and target audience, you might run Google ads, online display ads, Facebook ads, Twitter ads, or LinkedIn ads to promote your infographic.
If you have a useful infographic, spending a small amount of money to initially spread the word can pay off with more views, shares, and traffic.
You should have a promotion plan for your infographic before it’s even complete. Creating an infographic is a fairly sizable investment in social content, so be sure that you have a promotion plan that will maximize the exposure you can generate.
After you have the promotion plan in place, be ready to get started on the launch date of your infographic to attract as much interest as possible right out of the gate.
You can periodically promote the infographic, even after the initial launch. Most infographics don’t go stale or seem out of date until years after their initial publication. Every few months, go back and reignite interest for the infographic by repromoting it.