How to Pick the Perfect Marketing Video Location

By Kevin Daum, Bettina Hein, Matt Scott, Andreas Goeldi

Look over your marketing video script and list all your locations. Whether you have a single locale, or 20 locales, be sure that all of them are not only appropriate but also interesting and memorable. A strong, unique location sticks in a viewer’s mind and helps portray the true purpose of your video — your message.

As you write your script, keep in mind these important guidelines regarding locations:

  • Be ambitious. Don’t let the lack of a budget inhibit your imagination. If a scene works best in an art museum or a rock concert — or the White House — go ahead and add it to your list. You can think of creative ways to “fake” a location or change it slightly to wherever you end up shooting.

    Rather than try to spice up a boring setting, dial down an ambitious setting to a more realistic level.

  • Be specific. Setting a scene in an office or a house may provide clues to your character. Are you neat as a pin or extremely messy? Ultramodern or old-fashioned? Cold or cozy? The human eye picks up on little details and tells the brain how to feel about the characters.

  • Rewrite to fit the locale. If you have access to a truly unique location, you can also retool your script to incorporate the benefits it offers. A building with unusual architecture, an office with a spectacular view, a lobby waterfall — all are memorable features that can help make your video one of a kind.