How to Market on Twitter - dummies

By Shiv Singh, Stephanie Diamond

Your twitter marketing campaign takes careful planning. It’s not enough to shoot out a tweet every now and then. You also want to put a strategy in place. If you don’t go into it with a specific plan and goal, your tweets may be sporadic and haphazard, and you won’t achieve the success you hoped for.

Here are some tips for creating a successful Twitter campaign:

  • Plan a follower strategy. Determine the types of people you want to follow and have follow you in return. Consider a mix of people who are customers, have the potential to be customers, who work in similar jobs, and also brand accounts that may have a tie in with your community.

  • Plan a content strategy. Think about the types of tweets you want to post each day. Consider a mix of humor, news, questions, retweets, and a few promotional tweets with or without links.

  • Plan a hashtag strategy. Hashtags can be a lot of fun. You can have a regular hashtag chat or use it in contests, news, and updates about your brand and more. Plan for at least a couple hashtag updates per day.

  • Don’t make every tweet a sale. Plan a balanced content strategy so that your tweets feature more than selling. Perhaps publish two links or sales for every ten tweets.

  • Don’t make every tweet about your brand. Share non–brand-related thoughts and ideas so as not to make everything about you.

  • Ask questions. Ask questions not only about your products and services but also about news items, trending topics, and topics geared toward individual members of your community.

  • Share other people’s stuff. Share links to blog posts, images, news articles, and videos by a variety of people.

  • With all that said, don’t be afraid to share your own stuff. There’s no shame in sharing your own blog posts, news, and even links to sales and discounts. Again, it’s all about balance.

  • Think outside of the box. Think about ways to reach your community on Twitter that are different from the same old, same old. Plan content or campaigns no one or very few people are doing. Research some unique ways brands are using Twitter and then put your own spin on them.

  • Use Twitter in conjunction with other platforms. Plan content and campaigns that span the platforms. Use teaser tweets to draw attention to blog posts or Facebook content, for example.

  • Call out your community. If someone in your community has a milestone, offer public congratulations. Wish happy birthdays and anniversaries and offer condolences or congratulations. Don’t forget to use the @reply so that the other party knows you’re offering good wishes.

  • Seek assistance. If you have any technical questions or would like recommendations on the latest gadgets and gear, reach out to your community. Try to have at least one question per week because your community appreciates seeing your human side.

  • Create discount codes for your community. While you don’t want to be spammy, offering perks to your community is a nice gesture. Why not create discount codes for your Twitter members only to thank them for their support? Try for at least one discount per month.

  • Be transparent. Be honest with your community. If you’re asked questions, don’t tap dance around an issue or fudge numbers because it’s sure to backfire on you later.