How to Encourage Users to Share Your Marketing Videos - dummies

How to Encourage Users to Share Your Marketing Videos

By Kevin Daum, Bettina Hein, Matt Scott, Andreas Goeldi

After you’ve created remarkable marketing videos, found the most relevant online properties and people in your industry, and studied all the newest and juiciest industry gossip, people should go out of their way to share your videos, right? Wrong. It’s your job to bring your video to your audience’s attention and make sharing easy. Follow this step-by-step approach:

  1. Set up your own social media presence.

    For example, open accounts for all social media networks that matter for your audience, or start your own blog.

  2. Follow opinion leaders.

    After you identify the opinion leaders, follow them on Twitter and Facebook, subscribe to their blogs, and read their columns.

  3. Post comments.

    Ask opinion leaders questions, or comment on their newest content. Sign in with your real name and website URL when you comment on blogs or websites.

  4. Engage in conversations.

    Monitor the places where you’ve commented to see whether you receive responses. Thank the responders, and engage in a conversation with them. Link to your videos if they’re relevant for the conversation.

  5. Be helpful.

    People often use social media as a problem-solving strategy, by posting questions on blogs or via social networks. Respond with helpful information — for example, a video or blog post that addresses the problem.

  6. Ask for feedback.

    Ask for feedback on your newest videos. By following these steps, you build relationships with influencers in your target market and can likely learn more from them. If they like what they see, they’re likely to share it.

Be bold enough to be controversial. Opinion leaders like to be challenged because they then have the opportunity to show off their knowledge. If your point of view is controversial but justifiable, others will respect you for your expertise.

To help viewers easily share your videos, ensure that your blog, your website, and your other social media channels are set up for sharing. Include the Facebook Like button, the Twitter tweet icon, and the Google+ +1 button on your site.