How to Embed Marketing Video in Your Company Facebook Page - dummies

How to Embed Marketing Video in Your Company Facebook Page

By Kevin Daum, Bettina Hein, Matt Scott, Andreas Goeldi

After you have marketing videos on your Facebook Page, you have to decide what to do next. Unlike your company website, which can remain relatively unchanged for a few months without harm, social media channels need to be continually updated to be effective. By actively managing your social media efforts, you stay in touch with your target audience and regularly win more fans.

Show up in the Facebook News Feed

You don’t always need to use your own videos to show up in your fans’ News Feeds. You can include links to YouTube videos in your industry that your target customers will like, too.

A clever way to direct traffic back to your YouTube channel is to point your audience to other videos that show your videos in their Related Videos section.

Facebook Page welcome videos

When people who like your Facebook Page stop by for a visit, Facebook automatically brings them to your Wall. For new visitors, though, you can designate a specific tab for them to view. A cool way to increase the number of likes on your page is to let first-time visitors land on a tab that shows a welcome video.

Let viewers know what’s in it for them when they visit your Facebook Page. Your welcome video should let first-time visitors know what they can expect as fans of your Page, such as whether they can find discounts, special how-to videos, or invitations to webinars.

When you’re ready to start on your video landing tab, you need a special app to make it work. Follow these steps:

  1. Install the app to your Page.

    Go to your Page and click Edit Page (in the upper-right corner). Click Apps in the navigation on the left, and then click Browse More Applications at the bottom of the page. Search for iFrameWrapper: best FBML alternative. Click the app, and scroll down until you find the Add to My Page link on the left. Click it, and choose your Page.

  2. Name your video landing tab.

    Return to your Page. Your new landing tab appears in the left navigation, titled Welcome (by default). Click Edit Page and then on Apps, and then on iFrameWrapper. Then click the Edit Settings link. Enter whatever name you want in the Custom Tab Name field.

  3. Build your landing tab.

    Click the landing tab name in the left navigation (Welcome or whatever you chose in Step 2). Then click Settings at the bottom of the tab. You can choose between HTML, Content Management System (CMS), and iFrames, but in order to build a simple landing page with video, stick with HTML. Finally, paste the embed code of your video.

    If your video is hosted on a public platform such as YouTube, look for a button labeled Share or Embed, and copy the code. Choose a width fewer than 510 pixels.

You can add more content to your landing page; it’s similar to a website, so whatever you can think of to do with HTML will likely work. Text, photos, more videos — you can experiment and have fun!

Making your fans the stars can pay high dividends on Facebook. If you can persuade fans to create videos using your product, you can use the videos to draw more fans.