How to Determine the Sources of Hits on Your Marketing Videos - dummies

How to Determine the Sources of Hits on Your Marketing Videos

By Kevin Daum, Bettina Hein, Matt Scott, Andreas Goeldi

To be able to position more of your marketing videos in high-traffic areas that are frequently visited by your target audience, you must know how they first find your videos. Find out by choosing the Traffic Sources menu option in YouTube Analytics.

The YouTube Traffic Sources report lists a wide range of sources where your videos may already have been viewed:

  • Embedded player: Your video was viewed on another website that has embedded one of your videos. You can see a list of sites that embedded your videos.

  • YouTube-suggested video: Views originate from an area of YouTube where the site recommends other videos to viewers — for example, in its Recommended Videos sidebar.

  • Mobile apps and direct traffic: The source is unclear because mobile devices often don’t transmit as much context information as full web browsers do.

  • External website: A site other than YouTube has linked to one of your videos.

  • YouTube search: Someone found your video by searching for one or more related keywords on YouTube.

  • Google search: Someone found your video by searching at either the Google main page or at its video page.

  • YouTube channel page: If lots of people find your videos by looking at your channel’s main page, you’re doing a good job of shaping your channel.

  • YouTube features: These views come from a variety of other YouTube features, such as playlists or your channel’s Video Manager page.

  • YouTube subscription modules: A view from a subscriber to your channel is one way to measure viewer loyalty.

  • YouTube featured video: Occasionally, YouTube picks videos that it promotes prominently on its home page or on category pages. If you’re lucky enough to have your video featured, you see its views reported in this category.

  • YouTube video annotation: If you add these little text boxes to your video to link to other videos and someone then clicks the link, the view is reported under this category.

  • YouTube advertising: These views are generated via paid ad campaigns on YouTube.

The ideal mix of these traffic sources depends on your content and on your target market. The important task is to track the development of your traffic mix. For example, a sudden drop in the percentage of views from search indicates that you have to do some SEO homework.