Getting Carrier Approval for Mobile Messaging Campaigns - dummies

Getting Carrier Approval for Mobile Messaging Campaigns

By Michael Becker, John Arnold

Part of Mobile Marketing For Dummies Cheat Sheet

You must submit the following information to your application provider to get carrier approval for your SMS (Short Message Service) and MMS (Multimedia Messaging Service) mobile marketing campaigns:

  • Sales contact: Your primary contact at the application provider

  • The common short code (CSC) owner: You or the application provider

  • Code type: Whether you’re using a random or vanity code

  • Billing method: Standard rate or premium rate messaging

  • CSC status: Whether it’s moved from another application provider, or a new code

  • Campaign duration: How long your campaign will run

  • Campaign type: Type of campaign running on the CSC

  • Carriers: List of carriers the code will be run on

  • Testing information: Live campaign for carrier testing of the program prior to approval