Best Practices for Visual Social Marketing Infographics Design - dummies

Best Practices for Visual Social Marketing Infographics Design

By Krista Neher

After you define the story and gather the data and information to support the story, the next step is to design the infographic. Regardless of who you choose to design your infographic, following a number of best practices for infographic design can make your infographics truly stand out. Incorporate these design principles into your infographic:

  • Place graphs and charts liberally. Graphs and charts make data stand out and help to tell the story visually. When comparing data points, capitalize on graphs and charts to highlight the most relevant data in your story.

  • Avoid overbranding. Some businesses want to create infographics that are branded with their company design themes and logos. Most of the best infographics aren’t visually branded to match a company design or logo, however. Resist the urge to make the infographic look like an ad, and use a color scheme and visual content that will interest the reader.

  • The visual content should enhance your story. Avoid simply adding random images or visual elements to your infographic. The visual content you use should support your story and its data and help make your point.

  • Organize the data with the layout. The general layout of the infographic should reflect the logical flow of the story you’re telling. For example, if your infographic is a comparison, you may lay it out as a side-by-side comparison. Alternatively, if your story is about steps or a journey, lay it out as a document that flows continuously.

  • Make the key points stand out. The most important data or points should truly stand out with the visual design of the infographic. Make the most shocking or informative points stand out.

  • Limit the amount of text you use. Text-heavy infographics are difficult to read, especially when they’re shared on social networks in smaller image sizes. Try to reduce the amount of text you’re using, and don’t worry about creating sentences; bullet points and short descriptions are fine.

  • Include sources at the bottom. People often ask about the sources of the data from an infographic. Either add the individual sources for data points to the bottom of the infographic, or include them on a page on your website and add a link to the Resources page at the bottom. To follow the best practice, cite your sources.

    Most infographics cite the sources of any statistics or data that they use. Failure to do this may leave your viewers with questions about the legitimacy of your data.

  • Include your business name and logo at the bottom. Most infographics include the business name, logo, and URL at the bottom, where you can let people know that you made the infographic and can drive business value back to your brand.

The visual design stage is where you visually bring data to life. The objective is to create a visual that is interesting and that uses illustrations and charts to support your points.