By Colin Barrow

Part of Starting a Business Cheat Sheet (UK Edition)

Bankers, and other people, reading business plans see hundreds of them every year. Your own business plan has to grab their attention. Follow these tips to make your business plan stand out from the crowd:

  • Show how you’re different to the competition.

  • Make your projections believable.

  • Say how big the market is.

  • Introduce yourself and your team.

  • Include details on non-executive directors and mentors.

  • Provide financial forecasts.

  • Demonstrate the product or service.

  • Spell out the benefits to your potential investor.

  • Explain your web strategy, including cyber security measures.

  • Set out your social media strategy – Facebook, LinkedIn, Twitter and so on.