How to Green Your Business Plan - dummies

By Steven D. Peterson, Peter E. Jaret, Barbara Findlay Schenck

As part of your business plan, you may want to analyze the importance of environmental stewardship to your business success. As you weigh the importance of environmental consciousness, backed by environmentally friendly business practices, include the following considerations:

  • How going green provides a competitive advantage in your field. For example, building owners and operators increasingly consider LEED Green Building ratings important to leasing or sales success. Likewise, businesses from the Fortune 500 to the smallest Main Street are finding that environmental improvements attract customers and deliver market share growth.

  • How environmental actions can improve efficiencies or lower costs in your business. You can do so through reduced energy usage, cleaner technology, reduced consumption of supplies, or other positive impacts.

  • How greater sustainability contributes to a cleaner, healthier, more positive work environment. Beyond the financial impact, assess how going green enhances morale and loyalty in your field of business, both among employees and customers.

  • How environmental regulations affect your business. Stay abreast of how regulations are likely to affect your business, what actions will be necessary to stay abreast of the laws, and how you can get involved in industry efforts to address the issues with positive solutions.

  • Other implemented ecofriendly practices in your industry have implemented. Check how their actions have improved their images, competitive positions, and profitability.

In your business plan, include a section assessing the environmental impact of your business and industry, followed by steps to take to further green your business while also enhancing your competitive position, operational policies, workplace, community relations, and, often, your bottom line as well.