How to Gain Staff Support to Further Your Business-Plan Vision

By Steven D. Peterson, Peter E. Jaret, Barbara Findlay Schenck

Your business plan presents the vision of what you want your company to become. By sharing it with everyone who has a stake in your company, you can create a sense of shared commitment and direction to gain support for your vision.

You don’t have to ask everybody to read and reread your business plan on a monthly basis. You can use other methods to keep your vision, mission, and business goals front and center. The following are some examples:

  • Reproduce your mission and vision statements in company newsletters, the employee handbook, and on the flip side of business cards.

  • Refer to your business plan whenever appropriate — during marketing strategy meetings or new product development forums, for example.

  • Use the plan as a yardstick when evaluating programs and initiatives.

  • Use your business goals and objectives as a guide when conducting employee performance evaluations.

  • Actively enlist feedback from everyone in the company when you prepare to reassess and revise your business plan.

  • Turn to your plan if your company encounters a crisis; your mission and vision statements can serve as a useful guide when trouble arises.