Types of Rewards Useful in Business Gamification - dummies

Types of Rewards Useful in Business Gamification

By Kris Duggan, Kate Shoup

Part of Business Gamification For Dummies Cheat Sheet

You can attract users to your gamified business website using various types of rewards. Arguably, business gamification rewards are in three categories, recognition, privileges, and monetary:

  • Recognition: Pretty much everyone wants to be recognized for their achievements. Recognition for completing a task or accomplishing a goal not only feeds this basic human need, it also encourages engagement and increases repetition — both of which are probably in your list of business objectives. In a gamified system, you can recognize your users by conferring reputation and status.

  • Privileges: Some users are motivated by the promise of privileges. These might include early/VIP access, moderation powers, or stronger votes.

  • Monetary rewards: Certain users may hold out for more tangible benefits. These benefits are typically monetary in nature, but could also involve free stuff. A few examples of monetary rewards include discounts, free shipping, prizes, and redemptions.