YouTube Marketing For Dummies

Name: YouTube Marketing For Dummies
Availability: InStock
ISBN: 9781119541349

Overview

Advice from a YouTube insider on how to creative effective campaigns

YouTube is the top destination for online video. With over a billion viewers around the globe, it's also valuable real estate for marketers looking to get their message out. YouTube Marketing For Dummies shares insight from a former YouTube employee who helped large and small businesses create effective marketing campaigns.

Inside, you’ll discover proven game plans for buying advertising, launching a content marketing

campaign, building a branded channel and community, and evaluating the results of your work. Plus, you’ll find trusted, proven ways to get the most bang for your buck from the internet’s #1 destination for video content.

Create a plan that fits your business needs
Launch an ad campaign
Find video creation strategies
Launch a branded channel

Are you ready to identify, launch, and measure a YouTube marketing campaign? Everything you need is a page away!

About The Author

Will Eagle spent four years at Google creating brand and marketing strategies that leverage YouTube. He assisted Fortune 500 clients in developing and executing their plans. He has lent his talents to several leading marketing firms and has been a guest lecturer at various universities.

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youtube marketing for dummies

CHEAT SHEET

YouTube has a lot of options to offer a marketer — so much so, it can feel overwhelming, making it hard to know where to start. The top questions from marketers at companies big and small come up time and again. This cheat sheet aims to answer some of your common queries about YouTube marketing and give you a few easy jumping off points to reach your target audience.