YouTube has a lot of options to offer a marketer. So much so, it can feel overwhelming, making it hard to know where to start with YouTube. The top questions from marketers at companies big and small come up time and again, and this cheat sheet aims to answer some of your common queries about YouTube marketing as well as give you a few easy jumping off points to get started using YouTube to reach your target audience.

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Will Eagle spent four years at Google creating brand and marketing strategies that leverage YouTube. He assisted Fortune 500 clients in developing and executing their plans. He has lent his talents to several leading marketing firms and has been a guest lecturer at various universities.

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