SEO For Dummies book cover

SEO For Dummies

Author:
Published: January 9, 2020

Overview

Up relevance scores, improve page speed, optimize voice search questions, and more!  

Search Engine Optimization For Dummies shows website owners, developers, and search engine optimizers (SEOs) how to create a website that ranks at the top of search engines and has high-volume traffic, while answering the essential question of "how do I get people to visit my site?"

By understanding search engine basics (what are they, which ones are important, how to get started), building a search engine-friendly site, registering your site with directories and indexes, using analysis tools to track results and link popularity to boost rankings, and advertising your site by using pay-per-click options, you can use the tricks of SEO masters to drive traffic to your site. You'll also discover how to write effective content, use social media to boost your profile, and manage your platform and reputation to positively impact your search engine rankings.

  • Develop a search strategy and use new SERP features
  • Maximize the effects of personalized search
  • Analyze results with improved analytics tools
  • Optimize voice search strategies

There’s no time like the present to create a website that ranks at the top of search engines and drives traffic to your site with these tips, tricks, and secrets. 

 

Up relevance scores, improve page speed, optimize voice search questions, and more!  

Search Engine Optimization For Dummies shows website owners, developers, and search engine optimizers (SEOs) how to create a website that ranks at the top of search engines and has high-volume traffic, while answering the essential question of "how do I get people to visit my site?"

By understanding search engine basics (what are they, which ones are important, how to get started), building a search engine-friendly site, registering your site with directories and indexes, using analysis tools to track results and link popularity to boost rankings, and advertising your site

by using pay-per-click options, you can use the tricks of SEO masters to drive traffic to your site. You'll also discover how to write effective content, use social media to boost your profile, and manage your platform and reputation to positively impact your search engine rankings.

  • Develop a search strategy and use new SERP features
  • Maximize the effects of personalized search
  • Analyze results with improved analytics tools
  • Optimize voice search strategies

There’s no time like the present to create a website that ranks at the top of search engines and drives traffic to your site with these tips, tricks, and secrets. 

 

SEO For Dummies Cheat Sheet

Search Engine Optimization (SEO) is a strange business. It’s full of conjecture, misinformation, and snake oil. SEO businesses are 80 percent scam, so if you hire someone to do it for you, you’ve got one chance in five of things going well. Therefore, you need to understand the basics of SEO so that you can either create a search engine–friendly website yourself or find a firm that knows what it’s doing. [caption id="attachment_266218" align="alignnone" width="556"] ©ilkercelik/Shutterstock.com[/caption]