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Project Management Books
Mark C. Layton
Steven J. Ostermiller
Dean J. Kynaston
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Published:
May 15, 2018

Scrum For Dummies

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Overview

Learn how scrum can help in every part of your life

Scrum—an organizing approach that exposes work progress and quality —is used all over the place in software development, but it’s not just for coders. Scrum For Dummies shows you how scrum can improve performance regardless of your industry or project. You can even use scrum to get tangible results in your personal projects—prepare for retirement, organize travel, and much more. Plan goals, releases, and sprints for all aspects of business and life. With Dummies, you’ll learn how to work flexibility and collaboration into anything you’re doing. This book is packed with helpful information to empower you to set up your first scrum project, organize the scrum team, integrate scrum into your agile project management strategy, and just make things work better.

  • Learn the ins and outs of scrum—updated for the 2020 scrum guide
  • Discover how scrum can help you manage projects in any industry and even in your personal life
  • Organize your scrum team and set up your first project
  • Integrate scrum into your agile project management strategy

This updated edition of Scrum For Dummies is written to make scrum useful for everyone—especially you.

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About The Author

Mark C. Layton is an entrepreneur and certification instructor with 25 years of experience in organizational design.

Steven J Ostermiller is a community builder, certified trainer and mentor helping organizations and people become more agile.

Dean J. Kynaston is a coach, Certified Scrum Professional, and organizational agile transformation leader.

Sample Chapters

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scrum for dummies

CHEAT SHEET

Scrum ensures transparency, inspection, and adaptation to enable a focus on continuous improvement, scope flexibility, team input, and delivering quality products. Scrum aligns with the values and principles of the Agile Manifesto, which focus on people, communications, the product, and flexibility.This Cheat Sheet outlines the main principles of the scrum project management method.
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Articles from
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Many companies practicing scrum, from the newest to the oldest, say that they want to be innovative. They likely see the market advantages of creative approaches. Yet the command-and-control structures that they use to manage products and processes impede the innovations they seek. Organizations’ fundamental beliefs about purpose determines whether their teams work in a culture of innovation.
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Product owner and scrum master are scrum roles created by the founders of scrum and these roles integral to any scrum project. Another role is development team member. But like all good things, project management is evolving and growing. Scrum remains a solid framework and foundation. Some common and proven practices can add value.
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Scrum has applications in many different industries. The news media has experienced a seismic shift all its own. Print has gone online, advertising changes with every new medium (such as print, radio, TV, online, social, and mobile), and readers’ news-gathering experience has metamorphosed. For example, many people no longer get a daily newspaper delivered to their homes.
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As with everything scrum, there is an effective way to get the job done.The following tactics can keep your daily scrum meetings quick and effective: Diligently start on time. Conduct the meeting standing up. Studies have shown that meetings conducted standing up are 34 percent shorter than those conducted sitting down.
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The world of marketing offers many opportunities for scrum. Within the waterfall project management style, it’s difficult to know whether the correct product is being built. Little to no user feedback has been sought along the way, so it’s anybody’s guess whether the product will be a big success.Here’s the catch: Organizations traditionally have a fixed annual marketing plan.
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If fitness is a goal, using scrum to achieve your vision is one of the best ways to succeed. The struggle many people have with weight loss and fitness is the so-called yo-yo effect. Many people can start a fitness-and-diet regimen, but often after achieving the result they slowly but surely slide back to where they began.
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Vacations are amazing opportunities for relaxation, exploration, and connection as a team…and for using scrum. Even travel for business can accomplish similar objectives. All too often, however, teams, families, and friends struggle with frustrations about financing and finding time for travel, as well as differing opinions on what to do and how to relax.
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Scrum is an approach that aligns to the values of the Agile Manifesto and the 12 Agile Principles. The 12 Agile Principles are a set of guiding concepts that support project teams in implementing agile projects. Our highest priority is to satisfy the customer through early and continuous delivery of valuable software.
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Scrum projects include five essential activities, plus two common agile practices, for product development. These processes enhance efficiency and performance from the first day to the last day of your project: Project planning: The initial planning for your project. Project planning includes creating a product vision statement and a product roadmap, and can take place in as little time as one day.
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Scrum teams use three scrum artifacts, or deliverables, plus three other common agile practices to develop products in project management. As your team implements its plan, check for these articles and practices: Product vision statement: An elevator pitch, or a quick summary, to communicate how your product supports the company's or organization's strategies.
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Scrum ensures transparency, inspection, and adaptation to enable a focus on continuous improvement, scope flexibility, team input, and delivering quality products. Scrum aligns with the values and principles of the Agile Manifesto, which focus on people, communications, the product, and flexibility.This Cheat Sheet outlines the main principles of the scrum project management method.
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The scrum community provides powerful online services to help you find and develop your skills. Here are useful links to members of the scrum community to help you manage your project: Scrum Alliance: The Scrum Alliance is a nonprofit professional membership organization that promotes the understanding and usage of scrum.
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Project Management

Scrum Roles
Scrum Roles
Scrum mobilizes the project team around a specific set of functionality that the organization wants to release to the marketplace. Scrum teams include people in three roles for project management: Development team: The group of people who do the work of creating a product. Programmers, testers, designers, writers, and anyone else who has a hands-on role in product development is a member of the development team.
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Scrum techniques are practiced by thousands of companies and organizations throughout the world. As a natural result, common agile practices abound. It is wise to incorporate some of these practices into your business and discard others. No set of universal best practices exists. User stories in scrum User stories are used to gather customer requirements.
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Software development is creative in nature and therefor fits naturally in with scrum. The sky isn’t even the limit, as ideas, concepts, and reality go way beyond that now. Necessarily, the design solutions employed often are as creative as the products they serve.Given its empirical nature, scrum fits this environment perfectly.
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Your customers are the perfect addition to your scrum because they are great sources of product innovation ideas and improvements. Alienating them not only creates ill will, but also cuts off a crucial feedback loop that can lead to innovation.Internet service providers, phone companies, and local utilities consistently rank among the highest in customer service complaints.
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Scrum is an implementation of agile project management. The roadmap to value is a high-level view of an agile project and is a guide for your project. It includes the following stages: In Stage 1, the product owner identifies the product vision. The product vision is a definition of what your product is, how it will support your company’s or organization’s strategy, and who will use the product.
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This model facilitates alignment through roles with Scrum at Scale. The Scrum at Scale approach for scrum teams working together is a form of the scrum of scrums model for scrum masters and product owners, coordinating communication, impediment removal, priorities, requirement refinement, and planning. Using a scrum of scrums model for the scrum master and product owner enables daily synchronization among teams across programs.
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Scrum is widely used in marketing today with astounding success. Scrum fits the wild and wooly world of shifting customer needs and technology. Check out these examples of scrum and marketing. CafePress and scrum CafePress sells gifts and merchandise that a customer can customize, such as mugs with pictures and/or memes.
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Many companies use scrum but haven’t applied it to their customer service departments. These firms could greatly improve their customer service, and their bottom line, if they used scrum across the board. If an organization already uses scrum, it should have enough experience and knowledge to share with other departments.
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Scrum is a team approach to project management that aligns with the Agile Manifesto. The Agile Manifesto is an intentionally streamlined expression of the core values of agile project management.“We are uncovering better ways of developing software by doing it and helping others do it. Through this work, we have come to value: Individuals and interactions over processes and tools Working software over comprehensive documentation Customer collaboration over contract negotiation Responding to change over following a plan That is, while there is value in the items on the right, we value the items on the left more.
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Burndown charts are an important part of scrum. Burndown charts are ways to visually represent progress achieved within the sprint. They depict the amount of work accomplished versus the amount left to go. The vertical axis represents the work left to be done. The horizontal axis depicts the time still available in the sprint.
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Scrum can have a tremendous impact in manufacturing. Interestingly, the lines between software and hardware are blurring. Tangible products nowadays have a surprising amount of software within them. The car you may drive, the refrigerator you cool your iced coffee in, and the e-reader you use are full of code.
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Involvement begets commitment. You want to build a scrum team that can move the gears of change. The key to moving the gears of change is the product owner.The product owner’s primary job is to take care of the business side of the project. This person is responsible for maximizing product value by delivering return on investment (ROI) to the organization.
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Scrum can be used as part of the sales process. Successful salespeople are exceptional listeners and have keen observation skills. One goal is to discover prospects’ problems and then show how the product or service solves those problems. To make this connection, a salesperson needs to establish a relationship based on trust.
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Scrum can help manage the heaping mounds of data in the modern world. The sheer scale of data is astounding, and it’s only getting bigger. Trying to get your head around the size of Big Data is much like trying to picture a huge mathematical phenomenon such as the speed of the expanding universe. Big Data is so big that it goes beyond what most people can imagine.
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Enormous rates of change are occurring and scrum can help the publishing industry adapt. Brick-and-mortar bookstores are suffering, and readers have shifted ways of finding books and authors. Even libraries are receiving less funding, and much of their shelf space is being converted to computers and other media.
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The scrum of scrums model facilitates effective integration, coordination, and collaboration among scrum teams by means of vertical slicing. You can use scrum of scrums to enable daily coordination among scrum teams.People on one team coordinate daily with people in the same roles on other teams regarding priorities, dependencies, and impediments that affect the broader program team.
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