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Articles & Books From Shiv Singh
A comprehensive roadmap to using AI in your career and in your life Artificial intelligence is everywhere. Major software organizations like Microsoft, Google, and Apple have built AI directly into products and invited the world to become part of the AI revolution. And it's impossible to use these tools to their fullest potential without understanding the basics of what AI is and what it can do.
Cheat Sheet / Updated 09-16-2024
The Marketing with AI For Dummies book, by Shiv Singh, offers great advice for using artificial intelligence (AI) in all aspects of marketing efforts. In the book, marketers at any level can find solid guidance for applying the capabilities of AI, whether they want to develop entire marketing campaigns or simply find help for automating repetitive processes.
Stay ahead in the marketing game by harnessing the power of artificial intelligence Marketing with AI For Dummies is your introduction to the revolution that’s occurring in the marketing industry, thanks to artificial intelligence tools that can create text, images, audio, video, websites, and beyond. This book captures the insight of leading marketing executive Shiv Singh on how AI will change marketing, helping new and experienced marketers tackle AI marketing plans, content, creative assets, and localized campaigns.
Learn the ins-and-outs of managing, funding, and handling the accounting for a nonprofit Nonprofits are not like other businesses. They’re special. It doesn’t matter if you’re launching a career as part of a multi-million dollar organization or a volunteer running your local little league, you’ll need special know-how to navigate the accounting practices and funding needs of a not-for-profit.
Cheat Sheet / Updated 05-05-2023
Creating and operating a nonprofit organization can be a gratifying and worthwhile endeavor. Success depends on developing a good idea that meets a real need, testing that idea, planning (and then planning some more), and inspiring others.Though the work is demanding, it’s also deeply rewarding. Here, we include helpful information to help you raise money when you’re just starting out and apply for e-grants.
Article / Updated 03-18-2020
Looking for something new in social media? Are you a brand hoping to attract attention from a teen audience? If so, you may want to check out TikTok. In 2017 ByteDance, a Chinese Internet company, introduced a new social media video-sharing app called TikTok.In 2018 ByteDance bought Musical.ly that had a substantial U.
Article / Updated 03-18-2020
Reddit is a community discussion and rating platform where participants vote content up and down. It was founded by Alexis Ohanian and Steve Huffman in 2005. It calls itself the “front page of the internet” and lives up to that billing; Alexa ranks it as the sixth most visited site in the U.S. You can submit blog posts, images, audio, and original content.
Article / Updated 03-18-2020
Understanding the mindset of Millennials makes it easier to understand what they expect from your company. There are specific things that Millennials look for when connecting with a brand. They would rather respond to useful information that speaks to their needs rather than their checkbook. They want an honest connection that is meaningful to them.
Article / Updated 03-18-2020
In addition to thinking about your commitment to different stakeholders beyond your customers, consider what it means to be a socially responsible marketer. Fundamentally, socially responsible marketing is defined as taking moral actions that encourage a positive impact on all the company’s stakeholders from the customers and the employees to the suppliers, shareholders, and communities in which your company operates.
Make friends and sell things to people through social media Social media technology is restlessly inventive, providing thousands of awesome ways for you to market your business inexpensively and on a large scale—often directly into the pockets of consumers. But in the proliferating, ever-changing world of tweets, influencers, handles, and alerts, it can be hard to know where to begin and then to evaluate what’s actually working for you.