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Articles & Books From Shiv Singh
A comprehensive roadmap to using AI in your career and in your life Artificial intelligence is everywhere. Major software organizations like Microsoft, Google, and Apple have built AI directly into products and invited the world to become part of the AI revolution. And it's impossible to use these tools to their fullest potential without understanding the basics of what AI is and what it can do.
Cheat Sheet / Updated 06-09-2025
Although artificial intelligence (AI) has been around in some form since the 1950s, it was the first public release of ChatGPT and OpenAI’s foundational large language models (LLMs) like GPT 3.5 that made generative AI (GenAI) applications available to people who aren’t data scientists and computer geniuses.OpenAI’s models and models from companies such as Google, Facebook, Anthropic, and others ignited the world’s demand for increasingly sophisticated GenAI models and tools, and the market was quick to deliver.
Cheat Sheet / Updated 09-16-2024
The Marketing with AI For Dummies book, by Shiv Singh, offers great advice for using artificial intelligence (AI) in all aspects of marketing efforts. In the book, marketers at any level can find solid guidance for applying the capabilities of AI, whether they want to develop entire marketing campaigns or simply find help for automating repetitive processes.
Stay ahead in the marketing game by harnessing the power of artificial intelligence Marketing with AI For Dummies is your introduction to the revolution that’s occurring in the marketing industry, thanks to artificial intelligence tools that can create text, images, audio, video, websites, and beyond. This book captures the insight of leading marketing executive Shiv Singh on how AI will change marketing, helping new and experienced marketers tackle AI marketing plans, content, creative assets, and localized campaigns.
Learn the ins-and-outs of managing, funding, and handling the accounting for a nonprofit Nonprofits are not like other businesses. They’re special. It doesn’t matter if you’re launching a career as part of a multi-million dollar organization or a volunteer running your local little league, you’ll need special know-how to navigate the accounting practices and funding needs of a not-for-profit.
Cheat Sheet / Updated 05-05-2023
Creating and operating a nonprofit organization can be a gratifying and worthwhile endeavor. Success depends on developing a good idea that meets a real need, testing that idea, planning (and then planning some more), and inspiring others.Though the work is demanding, it’s also deeply rewarding. Here, we include helpful information to help you raise money when you’re just starting out and apply for e-grants.
Cheat Sheet / Updated 02-15-2022
Social media platforms, such as Facebook and Twitter, present unique marketing opportunities. To make the most of social media marketing, you should begin by exploring the online social media sites and see how things are done. Next, you need to zero in on your niche and target your market. After you've done that, you will be able to run a successful online campaign and measure the results.
Article / Updated 03-18-2020
It’s important to know the different types of social media marketing campaigns. After that, you take a look at the rules and guidelines that make social media marketing campaigns successful. In the realm of social media marketing, how you implement a campaign is nearly as important as what you implement.
Before you launch your social media marketing campaign, make sure that you’ve done an inventory of all the other major campaigns going on at the same time that target your customers or are within your industry.
Article / Updated 03-18-2020
Looking for something new in social media? Are you a brand hoping to attract attention from a teen audience? If so, you may want to check out TikTok. In 2017 ByteDance, a Chinese Internet company, introduced a new social media video-sharing app called TikTok.In 2018 ByteDance bought Musical.ly that had a substantial U.
Article / Updated 03-18-2020
Reddit is a community discussion and rating platform where participants vote content up and down. It was founded by Alexis Ohanian and Steve Huffman in 2005. It calls itself the “front page of the internet” and lives up to that billing; Alexa ranks it as the sixth most visited site in the U.S. You can submit blog posts, images, audio, and original content.