LinkedIn For Dummies
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Your LinkedIn profile page is your personal home page to the business world. To enhance your profile, log in to your LinkedIn account, hover your mouse over Profile on the top menu bar, and then select Edit Profile from the drop-down menu. Then follow these tips:
  • Create a customized URL. For example, you can set up your LinkedIn profile to be found at instead of the default, which could be something like

  • Add a professional-looking head shot photo to your profile (something classy).

  • Add your past employers so as many former co-workers as possible can find you.

  • Make sure your professional headline emphasizes any keywords you want to use to promote yourself.

  • Make your profile public and set it to Full View so your LinkedIn profile shows up in web search results.

  • Add links from your LinkedIn profile to websites you are trying to promote, like your blog, e-commerce store, social media accounts, or company website.

  • For website links that you add to your profile, select Other and rename each link to include meaningful keywords. For example, instead of calling it "My Blog," call it "Joel's E-Commerce Product Blog."

  • Include all of your main email addresses in your profile so people can connect with you. LinkedIn does not display your email addresses to the public; it simply keeps your email addresses on file when someone tries to connect with you.

  • Make sure the Summary field of your profile contains your critical skills and important career-related keywords in a way that makes the Summary readable (not a spammy list of keywords).
  • Upload examples of your work to your profile by attaching video, pictures, documents, or slide presentations.

About This Article

This article is from the book:

About the book author:

Aaron Nicholson is an interactive media designer/developer who has developed online properties for Fox, Warner Brothers, and Disney.

Joel Elad covers online store sales for Entrepreneur Magazine and contributes to

Damien Stolarz has written books on technology topics from video blogging to car hacks.

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