Job Searching with Social Media For Dummies
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Job titles label and categorize social media roles and responsibilities. Knowing what social media jobs require what skills can help you successfully look for a social media position.

Common social media job titles:

  • Analytics manager

  • Blogger/social media copywriter

  • Brand ambassador

  • Chief marketing officer

  • Community manager

  • Director of public relations and social media

  • Director of marketing and social media

  • Director of communications

  • Director of social media

  • Digital marketing manager

  • Public relations/brand manager

  • Social media specialist

  • Social media strategist

  • Social media consultant

  • Social media marketing manager

The following skills are required for professional social media success:

  • Community management. Oversight of the daily communication exchange within the company and the audience it serves.

  • Design and creativity. Understanding of branding, layout, messaging, and composition.

  • Search engine optimization. Possessing a firm knowledge of keyword analysis and HTML, with at least a minimal understanding of how search engines crawl for information on websites.

  • Communication focused. Altering delivery method to meet the needs of the audience being targeted, while maintaining a consistent message.

  • Presentation skills. Maintaining clear and concise vision, and connecting with the audience while summarizing key points and instilling confidence.

  • Writing ability. Using proper spelling, grammar, verbiage, and communication tools to effectively deliver a message.

  • Trend and technology comfort. Awareness of emerging services, products, and news related to the marketplace. Knowledge of competitive landscape required.

  • Big picture, little picture. Strategic vision in conjunction with tactical planning. Develop short- and long-term plans with defined goals, roles, priorities, and timelines.

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