Strategic Planning Kit For Dummies, 2nd Edition
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Strategic planning has a basic overall framework. Not to oversimplify the strategic planning process, but by placing all the parts of a plan into the following three areas, you can clearly see how the pieces of your plan fit together:

  • Where are we now? Review your current strategic position and clarify your mission, vision, and values.

  • Where are we going? Establish your competitive advantage and your vision. Clearly see the direction your organization is headed.

  • How will we get there? Lay out the road to connect where you are now to where you’re going. Set your strategic objectives, goals, and action items and how you’ll execute your plan.

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Erica Olsen founded OnStrategy to help growth-oriented organizations develop and execute sound, agile strategies. Learn more at

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