Product Management For Dummies
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Product management can report into various parts of the organization. In tech-heavy roles, it sometimes reports into engineering. In more consumer-oriented companies, it sometimes reports into marketing. More and more, companies recognize that a synthesis of what the customer wants and what the business can provide is best placed at the highest level of an organization. So VPs of product management now often report into the CEO or the executive manager for a division.

This figure shows an organization chart example.

prodmgmt-org-chart © 2017, 280 Group LLC. All Rights Reserved.
A typical organization chart.

If you're part of an organization that doesn't understand product management well, it may not be able to operate as effectively. This isn't a theoretical difference. A study by Aegis Resources Inc. found that when a company empowers product managers, products get to market 50 percent faster. That's a lot of profit left on the table.

You may need to start educating your co-workers as to the best way to take advantage of product management. There are resources available on the 280 Group website that help you in transforming how your company can best take advantage of product managers to grow their business.

About This Article

This article is from the book:

About the book authors:

Brian Lawley is the CEO and founder of the 280 Group, the world's leading product management consulting and training firm. Pamela Schure is director of products and services with the 280 Group. She has worked in product management, product marketing, and marketing for Apple and Adaptec, among other companies.

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