Metrics to Consider When Evaluating the Success of Your Branding
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2024-01-23 18:39:22
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Monitoring whether you're successfully applying your brand values is critically important. Here are a few measures that you should use to check whether you are successful:
| Type | Analytics |
|---|---|
| General company measures | Market share, ROI, and gross revenue |
| Brand awareness | Reach and engagement with social media |
| Brand loyalty | Retention and frequency of purchases |
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