Digital Marketing For Dummies
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The U.S. legal industry is the largest and most competitive in the world, which can make marketing your law business seem daunting. You need to distinguish your law firm or other law-related business among the crowd to generate leads and boost revenue.

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In today’s digital world, one of the best ways to reach potential clients is through high-quality, engaging content, created primarily to inform rather than promote.

Content marketing involves producing and distributing educational content that your audience will find valuable. It can include blogs on your website, videos, podcasts, books and e-books, as well as email marketing campaigns and regular social media posts.

These strategies help establish your law business as an authority within your area of the industry, get the attention of potential clients, and strengthen connections with your existing clients.

Why does content marketing for the legal industry work?

High-quality content that piques the interest of potential clients and answers their questions makes the connection breakthrough. Once you have their attention, you then have the opportunity to further describe what you can do for your clients, and why your firm is better than the competition.

Dummies Custom Solutions: Great Value for Boosted Recognition

Social media, blogs, and email marketing campaigns are important tools in marketing, but if you’re looking for a truly unique way to distinguish yourself in the crowded legal industry, consider Dummies Custom Solutions, a Wiley company.

You know Dummies — everybody does. People around the world turn to Dummies books and e-books when they want Learning Made Easy. We’ve been around a long time, and our brand awareness and books sales just continue to grow. That’s because with Dummies, people trust they will get straightforward, accurate, easy-to-follow instruction that gets them up and running fast, on whatever they want to do.

Photo of law books on shelves ©BillionPhotos.com / Adobe Stock

We help you make that all-important connection to your audience in ways that build confidence in your brand and deliver results for you.

Working with the Dummies Custom Solutions editorial team, you get a fully customized Dummies book and e-book for your business that you can distribute in a variety of ways, including:

  • Sign-ups on your website
  • Webinar attendance
  • Trade shows and other events
  • Email marketing campaigns
Dummies Custom Solutions distinguishes your business among the noise in the marketplace with something unique — increased exposure through the Dummies network of properties and a book/e-book that helps you:
  • Boost awareness of your company or product
  • Nurture relationships with current clients
  • Establish your company as an authority/expert/thought leader
  • Generate leads
What’s more, Dummies is a brand of Wiley, a multinational publisher and global leader in research and education. You can boost your sales, leads, and recognition as an authority by co-branding with Dummies and Wiley.

Ready to get started? Let's discuss your custom content project. Contact us. Ready to get started? Let's discuss your custom content project. Contact us.

Case Study: Thron

Key objectives:

  • Increase awareness of Content Intelligence and the THRON brand, thanks to the proven authority of the Dummies books
  • Become recognized experts on Content Intelligence, thanks to the easy way to explain difficult things that characterizes the Dummies books
  • Find new companies interested in our Intelligent DAM

How were the assets used?

  • Free e-book to download from our websites to inform and develop people on CI
  • Free promotional materials for events to widen the audience and make them aware of the topic
  • Gift for our clients and THRON employees to strengthen engagement

What results did you see?

  • 8,000 e-books downloaded
  • 750 print books given out

How have your customers reacted to the book and what feedback have they shared with you?

The book was really welcomed. It helped the customers to improve their usage of the software; on the other hand, it speeded up the onboarding process of new clients. Some of them even chose Content Intelligence For Dummies as their summer reading!

“The proven experience of Dummies was a great lever for us to spread the voice about an increasing strategic topic, like Content Intelligence.” –Nicola Meneghello, founder and CEO of THRON, author of Content Intelligence For Dummies

About This Article

This article is from the book:

About the book authors:

Ryan Deiss is founder and CEO of Idea Incubator and creator of Traffic & Conversion Summit. He has consulted with more than 200,000 businesses in 68 countries. Russ Henneberry is founder of theCLIKK.com, a free daily email newsletter about digital business. He has trained and certified thousands of professionals in SEO, social media marketing and content marketing through his coaching, courses, and stage presentations.

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