Marketing Automation For Dummies
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The size of the global SaaS market was estimated to be about $165 billion in 2021, and projected to grow at a CAGR of about 11 percent to around $720 billion by 2028, according to market analysts. This is great news for your SaaS business, but it also means more and more competition.

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You need to build brand awareness in the B2B market, shining a light on what your company can do for your potential clients, and why you stand out among the competition. Fortunately, there’s an excellent way to accomplish this kind of marketing: through high-quality custom content.

Reaching your audience with custom content

Content marketing involves producing and distributing educational content that your potential customers find valuable and interesting. This can include blogs on your website, white papers, videos, podcasts, books and e-books, as well as email marketing campaigns and regular social media posts.

These strategies help establish your SaaS business as an authority and thought leader, get the attention of potential customers, and strengthen connections with your existing customers.

Why does SaaS content marketing work?

Most technology buyers these days research companies online and take more time to make their buying decisions. Custom created, educational content that is of high interest to your audience, written in a straightforward and no-nonsense way, answers their questions, offers something new, and is an excellent way to establish your expertise.

Custom content makes the all-important connection breakthrough. And, once you have the attention of a potential client, you’re able to further explain your business, its specialties, and why it’s better than the competition.

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Dummies Custom Solutions: Great Value for Boosted Recognition

Social media, blogs, and email marketing campaigns are important tools to stay on top of, but if you’re looking for an additional way to distinguish yourself in today’s crowded marketplace, consider Dummies Custom Solutions, a Wiley offering.

You know Dummies — everybody does. People around the world turn to Dummies books and e-books when they want Learning Made Easy. We’ve been around a long time, and our brand awareness and book sales continue to grow. That’s because with Dummies, people trust they will get straightforward, accurate information presented in a fun, easy-to-understand way.

Working with the Dummies Custom Solutions editorial team, you get a fully customized Dummies book and e-book for your company or product that you can distribute in a variety of ways, including:

  • Sign-ups on your website
  • Webinar attendance
  • Trade shows and other events
  • Email marketing campaigns
Dummies Custom Solutions distinguishes your business among the noise in the marketplace with something unique — increased exposure through the Dummies network of properties and a book/e-book that helps you:
  • Boost awareness of your company or product
  • Nurture relationships with current clients
  • Establish your company as an authority/expert/thought leader
  • Generate leads
We help you make that all-important connection to your audience in ways that building confidence in your brand and deliver results for you.

What’s more, Dummies is a brand of Wiley, a multinational publisher and global leader in research and education. You can boost your sales, leads, and recognition as an authority by co-branding with Dummies and Wiley.

Ready to get started? Let's discuss your custom content project. Contact us. Ready to get started? Let's discuss your custom content project. Contact us.

Case Study: Thron

Key objectives:

  • Increase awareness of Content Intelligence and the THRON brand, thanks to the proven authority of the Dummies books
  • Become recognized experts on Content Intelligence, thanks to the easy way to explain difficult things that characterizes the Dummies books
  • Find new companies interested in our Intelligent DAM

How were the assets used?

  • Free e-book to download from our websites to inform and develop people on CI
  • Free promotional materials for events to widen the audience and make them aware of the topic
  • Gift for our clients and THRON employees to strengthen engagement

What results did you see?

  • 8,000 e-books downloaded
  • 750 print books given out

How have your customers reacted to the book and what feedback have they shared with you?

The book was really welcomed. It helped the customers to improve their usage of the software; on the other hand, it speeded up the onboarding process of new clients. Some of them even chose Content Intelligence For Dummies as their summer reading!

“The proven experience of Dummies was a great lever for us to spread the voice about an increasing strategic topic, like Content Intelligence.” –Nicola Meneghello, founder and CEO of THRON, author of Content Intelligence For Dummies

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