Content Marketing For Dummies
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Companies within the nanotechnology sector face a significant challenge in B2B marketing as this global market continues to grow in size and competition.

Whether your business conducts nanotechnology research, makes nanoscience equipment, or supports the industry in other ways, it’s expected to be highly innovative. You need to showcase your expertise and experience, and the reasons why clients should choose your company among the crowd.

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Sure, simple advertising and direct marketing are important strategies. But if you want to reach more potential clients and accomplish the goals above, the most effective way is through content marketing. It’s a straightforward concept, actually. By producing and distributing high-quality, educational content that your audience finds valuable and interesting, you attract and engage potential clients.

Reaching your audience with custom content

This content can include blogs and articles on your website, videos, podcasts, webinars, case studies, books and e-books, white papers, as well as email marketing campaigns and regular social media posts. These strategies help establish your business as the best out there.

These strategies help establish your nanotechnology firm as an authority, get the attention of potential customers, and strengthen connections with your existing customers.

Why does content marketing work for nanotechnology companies?

Most high-tech buyers these days research companies online and take more time to make their buying decisions. Custom created, engaging content that is of high interest to your audience, written in a straightforward and no-nonsense way, answers their questions, offers something new, and is an excellent way to establish your expertise.

Custom content makes the all-important connection breakthrough. And, once you have the attention of a potential client, you’re able to further explain your business, its specialties and core values, and why it’s better than the competition.

Dummies Custom Solutions: Great value for boosted recognition

Social media, blogs, and email marketing campaigns are important tools to stay on top of, but if you’re looking for an additional way to distinguish yourself in today’s crowded marketplace, consider Dummies Custom Solutions, a Wiley offering.

You know Dummies — everybody does. People around the world turn to Dummies books and e-books when they want Learning Made Easy. We’ve been around a long time, and our brand awareness and book sales continue to grow. That’s because with Dummies, people trust they will get straightforward, accurate information presented in a fun, easy-to-understand way.

Working with the Dummies Custom Solutions editorial team, you get a fully customized Dummies book and e-book for your company or product that you can distribute in a variety of ways, including:

  • Sign-ups on your website
  • Webinar attendance
  • Professional conferences and other events
  • Email marketing campaigns
Dummies Custom Solutions also creates tailored articles for your business or product, published on Dummies Custom Solutions distinguishes your business among the noise in the marketplace with something unique — increased exposure through the Dummies network of properties and a book/e-book that helps you:
  • Boost awareness of your company or product
  • Nurture relationships with current clients
  • Establish your company as an authority/expert/thought leader
  • Generate leads
We help you make that all-important connection to your audience in ways that building confidence in your brand and deliver results for you.

What’s more, Dummies is a brand of Wiley, a multinational publisher and global leader in research and education. You can boost your sales, leads, and recognition as an authority by co-branding with Dummies and Wiley.

Case Study: Thron

Key objectives:

Increase awareness of Content Intelligence and the THRON brand, thanks to the proven authority of the Dummies books

Become recognized experts on Content Intelligence, thanks to the easy way to explain difficult things that characterizes the Dummies books

Find new companies interested in our Intelligent DAM

How were the assets used?

Free e-book to download from our websites to inform and develop people on CI

Free promotional materials for events to widen the audience and make them aware of the topic

Gift for our clients and THRON employees to strengthen engagement

What results did you see?

8,000 e-books downloaded

750 print books given out

How have your customers reacted to the book and what feedback have they shared with you?

The book was really welcomed. It helped the customers to improve their usage of the software; on the other hand, it speeded up the onboarding process of new clients. Some of them even chose Content Intelligence For Dummies as their summer reading!

“The proven experience of Dummies was a great lever for us to spread the voice about an increasing strategic topic, like Content Intelligence.” –Nicola Meneghello, founder and CEO of THRON, author of Content Intelligence For Dummies

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