Values-Based Leadership within Four Quadrants of Business

Values-based leadership really is a business proposition. It’s the animation of what you believe is important and it leads to profitability. The following lists describe how values-based leadership relates to the four quadrants of business.

How the company does business is done in a healthy environment built on mutual respect:

• Establishing the rules of engagement (a values statement)
• Building an authentic company culture
• Creating a healthy workplace
• Developing relationships with vendors and resources

How the company serves and impacts the community is a representation of cooperation:

• Engaging in philanthropic corporate social responsibility (CSR)
• Engaging in economic corporate social responsibility
• Reminding employees that what they do matters to improve the customer’s life
• Supporting stakeholders’ families with fair wages

How the company invests in others illustrates both nurturing and sustainability:

• Recruiting and retaining the best talent
• Establishing a culture of learning
• Creating values partnerships with vendors and resources
• Building human resource programs and initiatives

How the company becomes sustainable in business creation depends on elements and outcomes of the prior three areas:

• Solving problems creatively
• Reinventing processes and business models
• Addressing global human needs
• Circling back around to investment, serving, and how we do business