Meeting and Event Planning For Dummies
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The most memorable aspect of the meeting or event you plan (aside from the food) is likely to be the program. Hiring the right speaker(s) to address participants is crucial. Following are the basics to keep in mind:

  • Know the program objectives.

  • Understand audience needs.

  • Ask for references.

  • View a demo video.

  • Don’t assume that all celebrities know how to deliver an effective speech.

  • Be wary of grandiose claims.

  • Provide speakers with good information so they give you what you want.

About This Article

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About the book author:

Susan Friedmann is President of The Tradeshow Coach, which works with national and international exhibitors planning trade shows and special events.

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