Branding For Dummies
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Most people complain about forgetting names, mostly because they haven’t taken the right steps to remember a name when hearing it for the first time. Follow these steps to improve your memory for names:

  • Pay attention. Make sure that you hear the name clearly. If you don’t, ask him to repeat it.

  • Give the name special meaning. Connect the name with some aspect of his physical appearance or personality by:

    • Exaggerating: Imagining an artist drawing a caricature of the person and highlighting that one physical feature

    • Associating: Linking that one physical feature with some aspect of his personality, such as the way he moves or expresses himself or wears his clothes.

  • Repeat the name. Use it in conversation with him — but don’t overdo it. Repeat the name silently to yourself.

  • Review afterward. Think again about the clever association you’ve made between his name and some aspect of his appearance or personality.

About This Article

This article is from the book:

About the book authors:

Bill Chiaravalle served as creative director with world-renowned brand strategy and design firm Landor Associates before founding Brand Navigation, which has been honored with numerous branding, design, and industry awards. Barbara Findlay Schenck has been a marketing consultant for more than 20 years, with clients ranging from small businesses to Fortune 500 companies. In addition to her experience as a small business strategist, she's also a best-selling author and nationally syndicated columnist. Visit her website at

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