Patents, Copyrights and Trademarks For Dummies
Book image
Explore Book Buy On Amazon
You protect physical property with security systems and watchdogs, you protect your intellectual property with a patent, copyright, or trademark. To use these safeguards, you need to know the steps involved in the patent process, the basics of copyright protection, and how to identify your design, idea, or other creative work legally. You can use trade secrets to protect yourself and your work as well, and to speak the lingo, you need to become familiar with a new set of acronyms.

The patent process

A patent is the most expensive and complex type of IP (intellectual property) right. Decide whether you can protect your IP with a copyright, trademark, or service mark, or by keeping it under wraps as a trade secret before you go through the patent process.

If you and your IP professional decide that a patent is the way to go, and you have the time and money to see the process through to the conclusion, here’s the patent process in a nutshell:

  1. Make sure the invention is really yours and doesn’t belong to your boss, your spouse, or your business partner.

  2. Do a patent search to make sure that no one else has already come up with your formula, process, or invention.

  3. Check that your invention passes the three-part test: It’s new, useful, and wouldn’t be obvious to someone knowledgeable in the field.

  4. Prepare a patent application, including:

    • A short abstract of the invention

    • References to any prior applications

    • A brief discussion of the general field, background, and circumstances of the invention

    • A summary of the invention

    • A description of the best implementation of the invention, including a drawing, if applicable

    • The claims (the legal metes and bounds — dimensions and limits — of the invention)

  5. File your patent application, paying special attention to filing deadlines.

  6. Pursue and prosecute your application through the Patent Office.

  7. Appeal adverse decisions.

  8. Get the patent (if you still want it).

The basics of copyrights

A copyright protects an original work of authorship (OWA) — think short story, computer program, or song lyrics, for example — which must have tangible form, be a result of significant mental activity, have no inherent technical function, and be the author’s original creation. Here’s the skinny on copyrights:

  • As soon as you create an OWA, you automatically have a copyright, which prevents others from copying, publishing, or performing your work.

  • Make sure that you own the OWA. In other words, you didn’t produce it as an employee, or as a work made for hire.

  • You can register your copyright, which makes prosecuting copycats easier.

  • When you register your copyright, mark your work as a copyrighted work to discourage infringers and give yourself legal advantages.

How to identify your commercial identifiers

If you’re developing work or a product that you want to get a patent on, register as the copyright holder of, or trademark, you need to be able to distinguish the fruit of your labors from the work of other people. The three types of commercial identifiers that distinguish your product, service, or company from others are:

  • Product identifiers, commonly known as brands, or trademarks, which distinguish your product from others

  • Service identifiers, comprised of service marks, certification marks, and membership or association marks

  • Company identifiers, called trade names, which are typically business names and logos

A good commercial identifier has the following characteristics:

  • Unique (do a search first)

  • Distinctive rather than generic

  • Recognizable

  • Memorable

  • Pleasant associations

How to keep trade secrets

The world of patents, copyrights, and trademarks includes trade secrets. Trade secrets can take many forms, such as your customer and supplier list, your next marketing campaign, a particular process or formula, or your finances. How can you protect them? By using the tips in the following list:

  • Have all employees, contractors, consultants, advisors, and suppliers sign a confidentiality agreement.

  • Restrict access to areas of your office or plant.

  • Mark documents with a confidential legend.

  • Limit circulation of confidential documents.

  • Lock away sensitive material.

  • Include warnings and directives in your employee manual.

Useful acronyms for patents, copyrights, and trademarks

The world of patents, copyrights, and trademarks has its share of acronyms, just like any other field. Although when you see IP, you may think “internet protocol,” in the intellectual property realm, IP stands for, well, intellectual property. The following table lists some of the more commonly used acronyms in the IP world:

ARIPO Western Africa Patent Office
EAPO Eurasian Patent Office
EFS Electronic Patent Filing System
EPO European Patent Office
EU European Union
IP Intellectual property
MPEP Manual of Patent Examining Procedure
OA Office action (by a patent or trademark examiner)
OAIP Southeastern African Patent Office
OHIM Office for Harmonization in the International Market (European
Trademark Office)
OWA Original work of authorship (protected by copyright)
PCT Patent Cooperation Treaty
PVPA Plant Variety Protection Act
PVPO Plant Variety Protection Office
TMEP Trademark Manual of Examining Procedure
UPOV Convention for the Protection of New Varieties of Plants
USC United States Codes
USPTO United States Patent and Trademark Office
TEAS Trademark Electronic Application System
WIPO World Industrial Property Organization
WMFH Work made for hire

About This Article

This article is from the book:

About the book authors:

Henri Charmasson is an attorney with a 35-year career in the field of intellectual property (IP) law. He has been a naming adviser to major corporations. Henri is also an inventor with his name on 15 U.S. patents and an entrepreneur who sits on the board of several small business corporations. In his early engineering career, Henri designed computer hardware. Henri has authored several articles and delivered lectures on patent, copyright, trademark and trade secret topics, and written an authoritative treatise about the art of naming companies and branding new products. Born, raised, and educated in sunny Provence, France, he’s found in California the ideal place to exert his enterprising spirit.

John Buchaca, also an Intellectual Property law attorney, is a former software engineer and occasional inventor, and has worked with Henri for more than 15 years. Indeed, when Henri wrote the first edition of this book, John regarded himself as the “first dummy.” Before becoming a lawyer, he worked in ocean acoustics analysis and modeling and computer programming. His undergraduate degree is in applied mathematics. But his highest claim to fame (according to Henri) is to be married to Henri’s daughter and to be the father of two of Henri’s grandchildren. He lives in San Diego, California where he is a partner at Charmasson, Buchaca & Leach, LLP, an IP law firm.

This article can be found in the category: